Own Your Business’ Reputation with a Public Relations Plan
Own Your Business’ Reputation with a Public Relations Plan
Are you in control of the way your business is perceived by the public? The most important thing about public relations is knowing your audience and understanding their actions and motives. In order to implement a successful public relations campaign, you have to follow the four key steps, also known as the R.O.P.E. process. Research,…
July Happenings
We’ve said it before and we’ll say it again: the digital space is constantly changing. A few months ago we wrote our March Happenings blog wrapping up industry news for the month and today we’re back with more! 1) #BringBackNashville After ABC announced that it had cancelled its hit drama series, Nashville, fans took to…
Stand Out with B2B Content Marketing
B2B content marketing is essential to success with branding your business. Content marketing is focused on creating relevant and consistent content that draws in and retains clients, making your clients aware of what’s new with your services and marketing plan. For successful B2B marketing, it’s not only important to orchestrate a plan, but to enact…
Advertising In the Digital Age: Facebook
The world of social media can prove to be daunting to most businesses; it’s ever-changing and sometimes confusing. One social media platform that mostly everyone is familiar with, however, is Facebook. The first platform in social media to become multi-generational, Facebook now contains the largest scope of participants. Since this is true, in the world of…
How Video Marketing Can Increase Engagement
According to a new report from Millward Brown, all around the globe, people are spending just as much time watching online videos as they spend watching TV. While it’s no secret that this is common behavior for millennials, the report found that Gen Xers are beginning to exhibit the same viewing habits. This means that…
5 Must-Haves for Business Websites
Businesses usually have an idea of what they want their websites to look like and what information will be available, but more often than not some essential parts are overlooked in the actual website creation process. It’s important that a business’s website is as practical as it is good looking. Here are 5 must-haves to…
How to Market Your Green Initiative
Today, it is becoming increasingly more popular for businesses to start a green initiative. Consumers are becoming more aware and conscious of their effect on the planet and want to do something to make a difference. A preference for doing business with eco-conscious companies is rising, making it important for companies that go green to…
What We Learned at #AADigital
Last week BG Digital Group attended the Digital Conference in New York City presented by Advertising Age in order to learn more about digital marketing trends. It was an honor to attend this conference and we want to thank Ad Age for having us. Sitting amongst other advertising professionals at Pier 36, we learned so…
"Traditional Advertising is Dead" and Other Cries For Help from
As Lou Paskalis of Bank of America pointed out today during the first of many panels at the 2016 Ad Age Digital Conference, there has never been a better time to be in marketing. There are more platforms and channels at our disposal to create engaging advertisements than ever before, and yet, we’re also facing our biggest…
BG Digital Group Becomes A Google Partner
BG Digital Group is happy to announce that we are an official Google Partner! We are incredibly proud of achieving this status in the advertising world. Becoming a Google Partner requires a lot of work and constant education; all in an effort to assure our clients are receiving the highest level of service. Not familiar with…