Social Media Advertising

If you think that simply posting on social media will get your business noticed, think again. Organic reach is down on most of the major social media platforms because they need to make money so they have changed their algorithms.

Paid social media advertising allows you to target your audience, build customer journeys, and leverage inbound marketing to get people to your website to make a purchase or download a lead generator. You can throw money on social media platforms by simply boosting posts but there is a science behind running effective campaigns. When it comes to social ads, Facebook leads the pack.

Understanding how to build audiences, target specific users, use the right ad sizes, retarget certain groups and measure success is key to any brand. BG Digital Group is a Facebook advertising expert and can help you with your social ad campaigns. Since Facebook owns Instagram, we are trained there as well and understand the nuances of running great campaigns. Many businesses see massive success with Twitter, LinkedIn, and SnapChat advertising and we can help there too!

Creative and strategic processes are crucial for ads but it is also important to understand how much to spend on paid social and BG Digital Group can help with determining budgets. Whether you are using carousel ads, videos in your feed or on Stories, or getting customized filters, there are so many ways to reach audiences in the places that they live – on social media.

If you feel leveraging ads on social media would benefit your company (and it really would), contact us today. We can set up a quick call to determine your needs, and goals and which platform is best for your company.