5 Must-Haves for Business Websites

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Businesses usually have an idea of what they want their websites to look like and what information will be available, but more often than not some essential parts are overlooked in the actual website creation process. It’s important that a business’s website is as practical as it is good looking. Here are 5 must-haves to include on your website:

  1. An About Us Page

Effective About Us pages provide useful information but telling a story. They include the history and details about how a business began and what it does now. An About Us page is a great way for a business to showcase its skills and expertise supported by facts and statistics, adding credibility. Don’t forget to include key information that visitors will be seeking such as contact information, business hours, and links to social media accounts.

  1. Aesthetically Pleasing

Brighter, bolder websites draw in viewers and feel more inviting, but effectively executing a bright and bold design can be difficult without coming off as busy and overwhelming. Integrate photos, graphics, and other media elements that do not require the user to click to another page. The visual components keep your site easy to navigate while being visually appealing. By using simple themes with easy to read fonts and media features, we can provide a site that is clean and highly functional.

  1. A Blog

Blogs are a great way to keep your customers and visitors engaged. Posting new and relevant content regularly will keep customers coming back for more. In addition to generating organic interest, routinely updating a blog will provide significant SEO (search engine optimization) benefits. Search engines will recognize the fresh content a blog is adding to your website and therefore drive more traffic to your page.

  1. Mobile Friendly

In an age where 88 percent of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours, it is imperative that websites are accessible on mobile devices.  Websites that are mobile friendly are easy to navigate and should follow a simple theme. The best mobile friendly websites include features like location maps or click-to-call functionality, allowing visitors to directly call a business in one click.

  1. Professional Photography

Including professional photos on your website is a great way to showcase products and services your business may offer. While high quality photos look better aesthetically, they also can be sized and compressed effectively which will ensure they load quickly and properly on a site. Professional photos will make your website and business seem more genuine, while driving traffic through increased SEO and meta-descriptions.

If your site is missing any of these must-haves of a great website, call BG Digital Group. We can help your website come to life by incorporating beautiful photography, pleasing aesthetics, a captivating blog, and more!

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