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BG Digital Group

Search engine optimization (SEO) plays an integral part in where websites rank in Google’s search engine results page (SERP.) Is your website doing everything it can to optimize your SEO? Check out these quick and easy tips for optimizing and perfecting your SEO right now and ensure your website is ranking where it should! 1.…

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Interning at BG Digital Group is a great way to get first-hand experience in digital marketing and advertising. Summer is an exciting time for many reasons and we love having new interns! We’re happy to welcome our summer intern, Camille Livingston to the team! Camille is a Carteret County native, currently attending The University of…

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Life looks different these days – especially for small business owners! The COVID-19 pandemic is spreading rapidly and as the situation evolves, many small business owners are unsure of what steps to take to alleviate risk, protect employees and support customers. Today, we’ve rounded up 5 tips to help you succeed during times of uncertainty.…

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Man searching on google

Did you know that Google updates its search features to improve search experience? This is great news for customers but bad news for small businesses not effectively managing their websites. Google uses automated bots (called spiders) that crawl the web collecting data in generating its search results. Google has a huge library of keywords that…

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Instagram Stories

If your business has Instagram, you are probably familiar with the Instagram story feature. Instagram stories are not only ridiculously fun and easy to use, but there are great benefits to using them strategically. Instagram stories are the perfect engagement tool. With over 400 million daily users, Instagram stories are the perfect way to help…

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Google Ads tracking

Google Ads™ (formerly Google Adwords), is Google’s advertising platform where advertisers auction on certain keywords to have their clickable ads appear on Google’s search engine results page (SERP). This platform is pay-per-click (PPC) based, allowing advertisers to reach people through both Google’s Search and Display Networks. Develop Your Budget Because this is PPC advertising and…

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SEO best practices

Search Engine Optimization (SEO) is considered the heart and soul of how websites rank in a search engine results page (SERP). Optimizing and perfecting your SEO can dramatically improve your website’s visibility in SERPs. In fact, Google dominates the search engine market by maintaining an almost 90% share of searches. Not to mention the fact…

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