Advertising In the Digital Age: Facebook

Advertising Digital

The world of social media can prove to be daunting to most businesses; it’s ever-changing and sometimes confusing. One social media platform that mostly everyone is familiar with, however, is Facebook. The first platform in social media to become multi-generational, Facebook now contains the largest scope of participants. Since this is true,  in the world of marketing it has become one of the greatest advertising tools, and at BG Digital, we know exactly how to make your business thrive by using social media platforms as ad tools. There’s so much to learn about advertising in the digital space, but here’s a few reasons why Facebook advertising is an essential detail to any advertising plan:

Custom Connections 

In traditional advertising, you set up an ad, knowing exactly where your ad will be exposed. This makes traditional advertising, in a sense, a tad limiting because you don’t know exactly who is seeing your ad in passing. Advertisements on Facebook are more specific because, out of the 1.4 billion people who are on the site, you’ll be able to choose who sees your ads, using age, location, interests, and more.

Custom Location 

All of your Facebook ads are placed conveniently in between the content that people read everyday. Say goodbye to useless advertising because with Facebook, your target audience will see your ad no matter what.

Easy to Manage and Track 

After establishing your ad plan, Facebook makes it easy to customize your plan as time goes on and see what’s working and what’s not with your advertising. The platform offers an ad manager app for when you’re on the go and a full website page for managing your page and ad performance.

Ready to launch your ad campaign? BG Digital Group can help your business pop up on thousands on new customers’ radar. We have specialists who can merge your current advertising plan, or start a new one, to take your exposure to the top. Call us to set an appointment today, and soon, we’ll see you on Facebook!

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