The Benefits of Full-Service Marketing
The Benefits of Full-Service Marketing
Parker Honda of Morehead City, North Carolina, has many things to celebrate and reason to be proud – 70 years of comfortable car buying service, winning the prestigious President’s award for a total of nine years, and experiencing one of their best years in 2016. From website maintenance and email marketing, to social media and…
BG Digital Group Wins Another Telly Award
It’s award season and BG Digital Group is once again celebrating. We have the honor of accepting one of the 38th Annual Telly Awards! What is the Telly Award? The Telly Awards is the premier award honoring the best in TV and Cable, Digital and Streaming, and Non-Broadcast Production categories. Each year, the Telly Awards…
What We’re Reading, Watching, and Listening To | BG Digital
In this industry, it’s imperative that we always stay on top of ourselves and challenge each other. That’s why we strive to stay constantly taking in information and inspiration, through books, podcasts, and even television and movies, so that we are ever growing and learning in both our personal and professional lives. Here’s what we’ve…
Innovations in B2B Marketing that Matter For Your Business
In a world full of emerging technology and reliance on social media, it’s hard to keep up with what’s going on and pull your business’s marketing plan to the forefront of the competitive market. In fact, it’s interesting to see how technology evolves, or goes back to the basics, as time goes on. Here’s a…
BG Digital Group Attends Raleigh Digital Marketing Conference
Recently, our digital marketing team at BG Digital Group had an exciting opportunity to attend an American Marketing Association event in Raleigh, NC. They say the early bird gets the worm and that rang true as our 5am crew downed copious amount of coffee on the drive to hear Meredith Oliver of Meredith Communications discuss…
BG Digital Group Celebrates Ten Years of Making Marketing the
My how time flies. Ten years ago this month, the youngest of my four kids was two years old and I was chasing her around our tiny home while dreaming up a crazy business idea for starting a magazine. I’ll never forget the amazement in my husband’s eyes as this huge delivery truck backed up…
Influencer Marketing – No Brand Too Small
We’ve seen the growth of visual content in the past years. The proof is there – Snapchat and Instagram are the fastest growing social media platforms. Audiences young and old are gravitating toward picture and video, and influencer marketing is helping brands reach their audiences in a more natural way. But another shift is happening…
Google Makes Mobile a Priority: How to Maintain Your Search
For years, our industry has seen a push toward mobility. As users rely more heavily on mobile devices, businesses have been urged to create mobile-friendly, responsive websites. Now, in a sense, businesses are being forced to make this change. Google is updating its search algorithm and if you’re interested in having your website rank, you’ll…
3 Holiday Campaigns that will Bring Joy to Your Social
Whether we are ready or not, the holiday season is officially here. The last couple months of the year are filled with family gatherings, great food, traditions, and lots of spending. So much spending, in fact that the National Retail Federation forecasts a 3.6 percent increase in retail sales in November and December of 2016,…
Vine is Shutting Down, But Can Other Platforms Effectively Replace
Our agency is currently mourning the loss of a beloved friend - Vine, the six-second social media video app. Alas, its parent company, Twitter, announced that they have decided to discontinue the mobile app, as a last ditch effort to minimize costs and hope to boast a profit in 2017. Social media experts across the interwebs…