We’ve seen the growth of visual content in the past years. The proof is there – Snapchat and Instagram are the fastest growing social media platforms. Audiences young and old are gravitating toward picture and video, and influencer marketing is helping brands reach their audiences in a more natural way.
But another shift is happening alongside the growth of visual content. Consumers are becoming more and more savvy about advertisements. Social media users can easily spot an ad, and even go so far as to use ad blockers to ensure they only see organic content while browsing the internet, forcing brands to get creative about reaching their audience.
Influencer marketing, or the use of brand ambassadors to spread the word about your product or service, is becoming increasingly popular. Consumers are much more responsive to the opinions of real users rather than branded content. Most of today’s influencers are also serious about making sure that the product reviews that they offer are unbiased and unfiltered.
While influencer marketing used to be something that only the largest brands had the time and money to utilize, small brands have the opportunity to engage with lower level influencers who are trusted by their brand audience.
Here are the questions those smaller brands need to ask in order to add influencer marketing to the docket in 2017:
- Where do I find influencers within my brand audience?
- How much will it cost?
- Will influencers expect product, compensation, or both?
- How can I harness the power of that user generated content?
Everything you need to get started is in this free download. You’ll find out how social media users of various levels of influence expect to be compensated, which platforms offer the best exposure, upcoming trends, and more. When you’re ready to talk about planning user generated content for your editorial calendar, give BG Digital Group a call. We’re here to help you solve problems in order to grow sales!
