How are you attracting the right people to your website? There isn’t one way that is better than others, or that will solve all of your problems. But there is one area that you might be overlooking. It’s easy to miss – it isn’t flashy or obvious. It happens behind the scenes and filters through complex Google algorithms so that people searching for your kind of product or services have a fighting chance at finding you, and it’s called search engine optimization.
SEO is a technique that helps your website rank higher in organic search results, making your site more visible to people who are searching for your brand, or a brand like yours. Search engines look through all the elements of your website, like title tags, keywords, image tags, internal links, and so much more in mere seconds every time someone presses the enter key, and you either come out as a valid search result or get lost in the noise.
So, what is our team doing to keep up with the ever-expanding world of search engine optimization? The rules are always changing. Google recently updated their complex algorithms to rank mobile-friendly websites higher in their search results. (News to you? Read more about their updates here.) Here’s why you need constant website optimization to stay relevant online:
- We think of it as “search experience optimization.” Users may find your page, but it’s more important that they stay on the website and interact with the content. SEO takes into account whether or not your visitors are sticking around or just bouncing back to the search results. To optimize your website, you need relevant content that your ideal user will want to engage with, and internal links that will keep them looking around your site.
- Social search makes a huge difference. SEO now takes into account tweets, retweets, Google+ authorship, and other social media interactions in your ranking. Your website should speak to your social media, and your social media should speak to your leads.
- Keywords aren’t everything. Throwing keywords into your site pages and blog posts isn’t enough anymore. Google searches are becoming more conversational, so long-tail keywords will increase your ranking rather than just throwing around random terms.
If your website isn’t consistently being updated and optimized to perform better with complex programs like Google and WordPress, you can quickly become irrelevant to searchers everywhere. The solution is to stay up to date on changes and industry trends, listen to your customer base about what sort of content they’re looking for online, and be conversational, not robotic.
If you’re looking to optimize your website, helping more customers find your brand, BG Digital offers web design and development services as well as digital marketing from our team of inbound-certified professionals. Our digital marketing team is trained in inbound advertising, publishing, social media management, and event management. We are dedicated to creating marketing that matters on the Crystal Coast, and worldwide.
