Influencer Marketing – No Brand Too Small
Influencer Marketing – No Brand Too Small
We’ve seen the growth of visual content in the past years. The proof is there – Snapchat and Instagram are the fastest growing social media platforms. Audiences young and old are gravitating toward picture and video, and influencer marketing is helping brands reach their audiences in a more natural way. But another shift is happening…
3 Holiday Campaigns that will Bring Joy to Your Social
Whether we are ready or not, the holiday season is officially here. The last couple months of the year are filled with family gatherings, great food, traditions, and lots of spending. So much spending, in fact that the National Retail Federation forecasts a 3.6 percent increase in retail sales in November and December of 2016,…
Vine is Shutting Down, But Can Other Platforms Effectively Replace
Our agency is currently mourning the loss of a beloved friend - Vine, the six-second social media video app. Alas, its parent company, Twitter, announced that they have decided to discontinue the mobile app, as a last ditch effort to minimize costs and hope to boast a profit in 2017. Social media experts across the interwebs…
What You Need to Know About the Beaufort’s Brewin’ Craft
What an exciting season it’s been on the Crystal Coast! Our team is still recovering from Beaufort Wine and Food’s inaugural craft beer festival, where we enjoyed delicious local barbecue, small batch brews and attended several craft beer seminars. If you didn’t make it to Beaufort for this year’s festival, don’t worry! Beaufort Wine and…
Cheers to North Carolina Craft Beers!
With over 170 breweries and brewpubs making their home in North Carolina, BG Digital Group is no stranger to a quality pint. We’re proud residents of the State of Southern Beer and we’re happy to announce that we’ve joined the North Carolina Craft Brewers Guild, an organization on a mission to promote NC craft beer…
Why Marketing Directors Still Need an Agency
What areas in your business are hiding behind the word “marketing?” In-house Marketing Directors, may find that their company needs an entire to team to help them execute the marketing and advertising goals. Yet lack the budget to hire extra employees to manage the website, SEO, graphic design, a social media strategy, social media management and…
Capitalize on Social Media with BG Digital Group
What’s the best part of social media? It’s free. But that doesn’t mean money isn’t hidden behind the scenes. Today, there are social media experts that can take your business’ social media to the next level, giving your business the exposure that you never thought possible. Here’s why outsourcing your business’ social media is worth…
Your Campaign’s Key Ingredient
When creating a campaign, advertisers take many factors into consideration, but one key ingredient to a successful campaign is the consumer. A targeted campaign can result in the consumers indirectly marketing your campaign on an international scale. With the latest technology trends, advertising professionals are acknowledging the marketing power that consumers hold within social media.…
July Happenings
We’ve said it before and we’ll say it again: the digital space is constantly changing. A few months ago we wrote our March Happenings blog wrapping up industry news for the month and today we’re back with more! 1) #BringBackNashville After ABC announced that it had cancelled its hit drama series, Nashville, fans took to…
Stand Out with B2B Content Marketing
B2B content marketing is essential to success with branding your business. Content marketing is focused on creating relevant and consistent content that draws in and retains clients, making your clients aware of what’s new with your services and marketing plan. For successful B2B marketing, it’s not only important to orchestrate a plan, but to enact…