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Learn How Digital Marketing Can Help Your Business
Digital marketing is the blanket term used for marketing products or services “digitally” or, in other words, on the internet. It is online marketing that utilizes digital channels such as Google search, Facebook, Instagram, LinkedIn, email and other websites. Because the internet has shifted the way customers now shop for products or services, businesses must…
BG Digital Group Wins Another Telly Award
It’s award season and BG Digital Group is once again celebrating. We have the honor of accepting one of the 38th Annual Telly Awards! What is the Telly Award? The Telly Awards is the premier award honoring the best in TV and Cable, Digital and Streaming, and Non-Broadcast Production categories. Each year, the Telly Awards…
Innovations in B2B Marketing that Matter For Your Business
In a world full of emerging technology and reliance on social media, it’s hard to keep up with what’s going on and pull your business’s marketing plan to the forefront of the competitive market. In fact, it’s interesting to see how technology evolves, or goes back to the basics, as time goes on. Here’s a…
BG Digital Group Attends Raleigh Digital Marketing Conference
Recently, our digital marketing team at BG Digital Group had an exciting opportunity to attend an American Marketing Association event in Raleigh, NC. They say the early bird gets the worm and that rang true as our 5am crew downed copious amount of coffee on the drive to hear Meredith Oliver of Meredith Communications discuss…
BG Digital Group Celebrates Ten Years of Making Marketing the
My how time flies. Ten years ago this month, the youngest of my four kids was two years old and I was chasing her around our tiny home while dreaming up a crazy business idea for starting a magazine. I’ll never forget the amazement in my husband’s eyes as this huge delivery truck backed up…
How to Gain Business with Email Marketing
Today, everyone has a smart phone in the palm of their hand at all times. People are checking their phones and emails all the time whether they’re in line at Chipotle or checking out at the grocery store. Access to the Internet is never more than a swipe away. It is now more important than…
Own Your Business’ Reputation with a Public Relations Plan
Are you in control of the way your business is perceived by the public? The most important thing about public relations is knowing your audience and understanding their actions and motives. In order to implement a successful public relations campaign, you have to follow the four key steps, also known as the R.O.P.E. process. Research,…
How to Market Your Green Initiative
Today, it is becoming increasingly more popular for businesses to start a green initiative. Consumers are becoming more aware and conscious of their effect on the planet and want to do something to make a difference. A preference for doing business with eco-conscious companies is rising, making it important for companies that go green to…
5 Ways to Practice Delightful Customer Service
Welcome to the BG Digital Group Marketing Blog! I'm Rachel, your account manager, here to teach you about inbound marketing, and how delightful customer service can make all the difference. Here's a little something about me. Inbound marketing, our strategy of choice, is centered on using quality, targeted content to locate your key audience and turn leads…
Rebecca’s Social Media Mistakes to Leave in 2015
Hello from my desk at BG Digital Group! My name is Rebecca and I'm taking over the BG Digital Group blog this week (don't forget to follow us on Facebook, Twitter, and Instagram). January is all about introducing you to our team, giving you an inside look at how we make marketing that matters. Let's start with me,…