Hello from my desk at BG Digital Group! My name is Rebecca and I’m taking over the BG Digital Group blog this week (don’t forget to follow us on Facebook, Twitter, and Instagram). January is all about introducing you to our team, giving you an inside look at how we make marketing that matters. Let’s start with me, the account manager, here to talk about the social media mistakes I made in 2015.
I made my fair share of social media mistakes last year, learning the hard way the difference between a fleeting trend and what will stick. Here’s what we’re leaving behind as we get started on our plans for 2016.
Social Media Mistake: Over-analyzing.
We take pride in providing comprehensive social media analytics to our clients to show what’s working and what’s not, but one thing we’ve learned is that you should take those hard numbers with a grain of salt. Just because you get the most likes on Tuesdays at 10 am doesn’t mean you should post at that time every single day. Being human is the most important part of being a trusted source on social media.
Social Media Mistake: Instagram Holidays
#NationalBaconDay is a great excuse to eat a BLT, but not a good excuse to post on your business account. In 2015, these holidays were used to bandwagon hashtags, letting anyone and everyone jump on a trend. But if it isn’t relevant to your product or service, you’re grasping at straws.
Social Media Mistake: Going platform crazy.
When it comes to choosing between Facebook, Twitter, Instagram, Google My Business, Snapchat, Houzz, Pinterest, Periscope, and more, choose the right ones for you and love the one you’re with! Just because a new platform has been invented doesn’t mean it can do justice for your business. You’re better off focusing your energy on the ones where you know you can make a difference for your audience.
What am I holding onto in 2016? Personalization. It’s so important to recognize the difference between a business and a personal account, meaning don’t post pictures of your dog all day, but don’t sound like a robot either. Streamline your platforms, be real with your audience, always reply to comments, and have an amazing New Year!
This month, you can look forward to meeting all the talented women (and one handsome bald guy) at BG Digital Group. They each have something to share that will make a difference for your small business. See you next week!