What is your hook? Much like asking for someone’s number or inviting them on a date, if your intro is weak, nobody is going to bite or read your blog post. The comparison might sound strange, but it’s true. Asking someone to invest time to read your blog or give you an email for a lead magnet is a big commitment nowadays when the average attention span online is about 6 seconds.
If your title promised your reader that you would solve all of their problems, but your intro doesn’t get them excited, you have a pretty low chance of keeping them on the page. Even worse, you risk putting them off your other blog posts too.
Your blog post intro needs to hook your reader in and keep them there. The people reading your blog post are likely searching for value or a solution to a problem your title has highlighted. Make sure your intro delivers that and if you don’t know where to start, keep reading (see what I did there?).
Trying these intros below will help ensure everyone wants a date with your blog:
- Identify the problem – Determine what value is your blog post offering. Have you identified a problem your readers would be struggling with, and do you have the solution? Make sure you know exactly what your article will be covering. You don’t want your readers to feel like they wasted their time. Once you know the problem, you can include it in your intro so they know that they’re in the right place. Some examples are below of problem-solving intros.
https://bgdigitalgroup.com/how-to-successfully-offer-discounts-in-your-business/
https://bgdigitalgroup.com/how-to-increase-the-time-visitors-spend-on-your-website/
https://bgdigitalgroup.com/social-media-holiday-calendar/ - Use relatable emotions – When you know the problem your readers are seeking solutions to, you can resonate with the common emotions they will be sharing. For example, they’re extremely confused by a tech problem, and they’ve clicked on your blog post. They feel confused, overwhelmed, and stressed. By empathizing with them in your intro, you’re reassuring them that their problem is about to be solved. Some examples of using empathy in your intro are below:
https://bgdigitalgroup.com/how-to-write-attention-getting-headlines-for-your-website/
https://bgdigitalgroup.com/finding-the-right-web-designer-for-your-business/
https://bgdigitalgroup.com/5-tips-for-writing-content-for-your-website/ - Let your readers know what they’re getting – If you summarize what your reader can expect to find in the rest of the article, you reduce the risk of confusing and overwhelming them. Clearly state what you’re going to talk about and what results they can hope to get.
https://bgdigitalgroup.com/how-to-optimize-your-website-images/
https://bgdigitalgroup.com/get-more-citations-to-improve-your-seo/
https://bgdigitalgroup.com/the-pros-and-cons-of-ai-content/ - Keep it bite-sized – Don’t write a novel. Your intro should be a few medium paragraphs at most, depending on the topic you’re covering. Make sure it’s not a huge info dump but instead provides the reader with a clear explanation of what the post is about and how it can help them.
If you don’t have time or lack the skill to write blogs that get dates and views, give us a call. We are experienced on the blogging scene and create content that helps our clients’ website rank on search engines. Think of us as your Cyrano do Bergerac for your Roxanne!