The Pros and Cons of AI Content

If you’re reading this, you’ve likely already heard about AI. It’s everywhere these days and is a hot topic of discussion amongst many professions. But AI has been around a lot longer than we think. A considerable amount of technology we interact daily with has involved AI in various capacities – just think Siri.

Now, AI is starting to move into new areas like copywriting, and it’s been met with a mixture of excitement and doubt. For many business owners, the prospect of using AI to write their website copy is an appealing one. But can an AI writing tool really do what it claims to be capable of?

Let’s take a look at the pros and cons of using AI to create your content.


It saves time – There’s no denying that AI is fast. It can create content in a fraction of the time it would take a human to write it. Just one click of a button and you get near instant paragraphs of copy.

It sparks new ideas – Using an AI writing tool is a great way to generate new ideas. So if you don’t use exactly what it wrote, it can still work to inspire you to start writing your own copy. Sometimes you just need a small nudge.

It’s cheaper – AI can save you a lot of money if you’re using it to create content. You don’t need to hire a copywriter or spend hours at a keyboard yourself.


You need to fact-check it – AI writing tools make mistakes…a lot of mistakes. While it might be able to churn out seemingly endless reams of copy, you still need to spend the time reading through it and ensuring it’s accurate.

Edits, edits, and more edits – Another issue with AI copy is that it doesn’t understand the audience it’s writing for. It doesn’t apply nuance to the content it creates, so you’ll need to edit it to suit your audience. This can often end up being more work than expected.

It lacks the human factor – AI doesn’t have the human element, which can make it seem flat, uninspiring, and toneless. Your audience wants to feel like they’re reading copy written by you, something AI can’t replicate.

At the end of the day, your customers want to hear from you. Even if your grammar is not perfect. If you need help writing content, preparing social media posts or designing a website, don’t hire robots. Hire a team of women that know how to communicate, not robots! 

At BG Digital Group, our team are excellent communicators and very experienced marketers. Plus, we write in your voice as your customers would want to hear because we take the time to get to know you and learn from your feedback. Give us a call today to set up a meeting to meet our team and then kick those AI robots to the curb.