How to Optimize Your Website Images

It’s important to keep your website images optimized to ensure a positive visitor experience. Unoptimized images can cause many problems. For example, your web page could end up taking too long to load, which could lead to a potential customer clicking off your website due to impatience. You don’t want to chase those visitors to your competitor’s website just because your images needed attention.

The good news is, optimizing your images doesn’t need to be hard. We’re going to address several ways you can make sure your website images are in tip-top shape and performing perfectly!


  • Set and Forget- You can install plug-ins on your WordPress website that will take care of your image optimization for you. Here are some easy options to try Smush, Optimus, and EWWW Image Optimizer. These are easy options to get started with, and they provide a ‘set and forget’ option when installed. If you need assistance, you can always contact us and we’ll set it up for you.
  • Browser-based – There are many websites that offer browser-based image optimization. These require manual input, so are better for one-off optimization tasks rather than in bulk. Some options include JPEG Optimizer, Optimizilla, and
  • Desktop software – When it comes to desktop software, there are various tools that a business owner could use to optimize images on their own machines. We’re going up in complexity here, as it requires downloading and installing software on their computer. One example is ImageOptim on the Mac. Once installed, a user can drag and drop images into the software, and they are instantly optimized.
  • Publishing tools – Adobe Photoshop allows you to edit and optimize images within its software. This would require knowledge of how to use Photoshop and also have purchased the software. 

Having optimized images is very important for better SEO (search engine optimization). If you need help with your website’s images and SEO, contact us today for a free call to go over how we can help.