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BG Digital Group

Life looks different these days – especially for small business owners! The COVID-19 pandemic is spreading rapidly and as the situation evolves, many small business owners are unsure of what steps to take to alleviate risk, protect employees and support customers. Today, we’ve rounded up 5 tips to help you succeed during times of uncertainty.…

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Digital marketing campaigns

We get it! Digital marketing can seem intimidating. If you’re not like us and dreaming of quality search engine optimization (SEO), dazzling display ads, engaging social media, and stellar email marketing, it can all make your head dizzy. You’ve probably heard of the benefits but are wondering if it’s worth the time. Will a quality…

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Voice Search

You may be seeing more individuals using voice search in daily tasks, but it has also increased in the marketing realm as well. Today, most searches are dominated by voice using digital assistants such as Siri and Alexa. ComScore even estimates that more than half of the searches performed will be done through voice search…

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RIP Google AdWords

On July 24th, Google made some changes regarding the branding of their advertising platform in an attempt to simplify their advertising services. Previously, Google offered a service for businesses known as Google Adwords. Adwords allowed businesses to pay to place search engine results for their website on a search engine results page (SERP) and included…

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Tip to never waste content

Content marketing is one of the toughest things to do when trying to manage your business’ marketing plan. Why? Because content must be created to be interesting, different, and high-quality at all times. It’s not just business owners that struggles with this; even the best marketers with years of experience can run into road blocks…

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GDPR Compliance

It is important to make sure your website is compliant with the guidelines of General Data Protection Regulation (GDPR). The purpose of this legislation is to reinforce individuals’ rights pertaining to the collection, use, and storage of their personal data such as an individual’s name, home or email address, location data, and much more. GDPR…

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Call-to-Action Get Results

Do you utilize call-to-actions? If your answer is no, you might already be utilizing them without knowing it. A call-to-action is the part of your marketing and advertising that attempts to make your audience click an ad, follow a link to learn more about your business, or sell a product or service from your ads.…

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Great content for SEO

Finding the right website content can be challenging, especially when producing regular content for your business. Sometimes it’s easy to just say, “well, what else is there to be told about my industry?” Content tells a story and is so important when trying to boost your business’ SEO (search engine optimization). Building your audience and…

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Social Media Ad Success

Tracking your ad’s performance is one of the most important aspects of an ad campaign. Social media ad campaigns can seem to be very complicated with so many different numbers to examine and translate into success rates. Making the perfect ad can be more difficult than it seems, especially with so many different guidelines and…

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Top Pathways for Social Media and Online Advertising

It’s getting more difficult for organizations to reach their desired fans. When social media marketing first began, the idea seemed simple: advertise to possible customers for free. While this is still true to a degree, social media usage has exploded thus limiting the number of posts a business page would display as friends and family…

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