Digital
What is your hook? Much like asking for someone’s number or inviting them on a date, if your intro is weak, nobody is going to bite or read your blog post. The comparison might sound strange, but it’s true. Asking someone to invest time to read your blog or give you an email for a…
Read MoreWe’ve often talked about how to use SEO (search engine optimization) to be more visible in search engines. Yet many business owners have no idea where to start. What commonly happens is that a business owner becomes overwhelmed, and as a result, mistakes happen. SEO can be a confusing topic, so it’s not hard to…
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The golden rule of updating your website is to always take a backup. Despite it being a crucial step, it’s often neglected. In the event that an update goes wrong, a website could be lost for good if you forget to take a backup, so it’s important to make it part of your process whenever…
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It’s important to keep your website images optimized to ensure a positive visitor experience. Unoptimized images can cause many problems. For example, your web page could end up taking too long to load, which could lead to a potential customer clicking off your website due to impatience. You don’t want to chase those visitors to…
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Citations are websites where you can list your NAP (name, address, and phone) to show more relevance with Google. They help people improve local search results and are a trust factor for search engines. The more places Google sees your listing online the more likely it is to place your business on its maps.…
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If you’re reading this, you’ve likely already heard about AI. It’s everywhere these days and is a hot topic of discussion amongst many professions. But AI has been around a lot longer than we think. A considerable amount of technology we interact daily with has involved AI in various capacities – just think Siri. Now,…
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An email list is a great way to keep top-of-mind awareness of your customers and potential customers right here in eastern North Carolina. Generally, 91% of people check their emails daily. Emails are a low-cost way of staying in front of people who may be interested in using your product/services or could use more of…
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A Google Business profile is a free tool that allows eastern North Carolina businesses and organizations to manage their online presence across Google Search and Google Maps while increasing their ranking. The purpose of a Google Business profile is to help local businesses achieve higher visibility for relevant local searches. Below are some benefits of…
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Writing website content can seem overwhelming yet the worst feeling is taking all that time writing content, which nobody reads. You need something to grab your readers’ attention or all that writing is for naught. You need an exciting, attention getting headline to entice your visitors to read everything! Headlines are one of the most…
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