How to ensure your subscribers read your emails
Getting engagement from your email subscribers can be a struggle, and for many business owners, it can feel like an impossible feat. Everybody’s inboxes are overflowing with emails daily, and you struggle to stand out. You could diligently write an email every week, only to find many of your subscribers don’t even open them. This can be incredibly disheartening when you’re working so hard to share value with your audience. We’ve got some ideas that can help you increase your open rate and ensure your subscribers read your emails.
Let’s take a look:
The emails you send to your audience should deliver value. Even if you run an online store and regularly want to feature your products, it’s important to stand out from your competition. Help your readers to solve problems, move closer to their goals and build trust with your brand
When you’re sending emails, the one thing that you need to be is consistent. Sending emails on a consistent basis encourages your subscribers to get into the habit of opening and reading when your email lands in their inbox. If you send irregularly or only a few times per year, you’ll struggle to get engagement from your readers
Use catchy subject lines
Your subject line is the first thing a subscriber will see when your email arrives. Use a catchy subject line that encourages someone to open your email. It’s your one chance to stand out in someone’s inbox, so consider adding in an emoji too, if that’s appropriate for your audience.
Don’t forget the preheader
Most email platforms will also allow you to edit the preheader or preview text. This is displayed in someone’s email inbox, and it directly follows your subject line. The preheader text is your ideal opportunity to expand on your subject line and add some further encouragement for your reader to open your email
Use a hook
The first paragraph or two of your email should hook your readers in and make them want to read more. Tell your readers clearly what they’ll learn in your email, and make sure you deliver on that promise in the email itself. Humans are naturally “skim readers” , so they’ll skim through an email to see if it’s something they want to read before committing to the whole thing
Asking your audience questions can encourage engagement. For example, you could ask a question about what topics they’d love to see you cover in an email. Not only is this a great way of getting some content ideas for your future emails, but you’ll also build a better relationship with subscribers when you cover one of their questions. This leads to them paying more attention to your emails in the future.
Do you struggle with your email marketing and getting your subscribers to engage with you? Perhaps it’s time for you to bring in some help with strategy and copywriting. We can help! Schedule a quick meeting with us to determine how we can raise your customer engagement.
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