No two writers are the same, and that’s especially true when it comes to hiring a copywriter to write content. While there are many talented people out there who are ready to turn your content into artfully woven words, you want to find the one who “gets” your brand message.
A problem many business owners run into is that they hire a copywriter who they don’t quite gel with. Their work might be exemplary, but it simply doesn’t fit what they were looking for.
We’ve created a guide for you so the next time you need to hire a copywriter, you know how to find the right one.
Have a clear idea of what you want – The first mistake that people make is having no clear goal they want the copy to achieve. Just wanting website copy that fills in some space isn’t going to help you or your copywriter in the long run. Define the message you want your written content to convey.
Establish your tone – You need to have a good idea of what your intended tone will be. Your copywriter will need to know if you want the copy to be formal or conversational for example.
Check their portfolio – When you’ve found a copywriter you might be interested in hiring, make sure to check out their portfolio. Do they have the skills to convey the message you want to share with your audience? Do they write in the ideal tone for you?
Have a budget – It’s important to have a budget in mind before you talk to a copywriter. You want to have a clear idea of costs and if the copywriter you’re hiring can work within that scope.
Discuss timelines – Make sure you have a clear turnaround time in which you need the content. This allows the copywriter to ensure they have time in their schedule to take on the work, along with allowing time for revisions if needed.
Often times, when we design and develop websites for our clients, gathering written content, is a barrier to the project proceeding on a proper timeline. Small business owners are busy and sometimes the last thing they want to do is spend hours writing their website content. Hiring a copywriter is a great way to tackle this important task. We have copywriters that are experienced and understand SEO (search engine optimization) too. Feel free to reach out to us if you need help in finding the right copywriter for your business.