Six Website Tips To Help You Stand Out From The Crowd

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The internet is a crowded place. Many businesses are competing for the attention of your customers online even here in Morehead City. If you’re not careful, you may find yourself struggling to make your website stand out. The good news is that there are plenty of ways that you can optimize your website to have an edge over your competitors.

In this blog post, we’ll be sharing six tips that will make your website stand out and be more attractive to your potential customers. Whether you’re at an early stage in your business or you’ve been around for a while and you’re thinking about refreshing your online presence, these tips will help you create an engaging, memorable, and effective website.

We’ve included some thought points to get you started:

  •   Compelling content – Your website content should be compelling and helpful for your potential customers. Visitors reach your website when they’re looking for information. They’re at different stages of the buying cycle, so your content needs to talk to people who are in the research stage as well as those who are ready to buy. Use conversational content to engage your readers and encourage them to read more of your site.
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  •   Great visuals – Photography and video can make or break the look of a website. Make sure that any images or videos on your website are high-quality. They should showcase the products or services that you offer. Great use of visuals can engage your readers and help them to feel like they’re in the right place. If possible, try not to use stock images, as these can feel bland or generic if overused.
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  •   Clear brand message – Ensure that your brand’s message is clear, concise, and consistent. A visitor should be able to understand who you are, what you do, and how you do it very quickly. Think about your brand voice and the way you want potential customers to feel when they interact with your business.
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  •   Navigation – It’s vital that your website is easy to navigate. A visitor should be able to reach any page on your website within a couple of clicks. Good navigation ensures that your website is easy to use, which in turn means that a visitor is more likely to stay on your website for longer.
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  •   Use social proof – The great reviews and testimonials that you receive from your customers should be featured on your website. This is what we call social proof and it establishes authority in your industry. It’s something that helps a potential customer to understand that you’re able to help people who are just like them. Every important page on your website should feature some elements of social proof.
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  •   Test and optimize –  Making your website stand out isn’t just a one-time thing. It’s a continuous process where you’ll keep optimizing and improving your website over time. It’s important to look at your analytics data, so you can see how visitors are spending time on your website. Test new changes and updates to find out what works best for your audience.

If you need assistance developing your website or redesigning your existing website, give us a call. We have been developing websites for over 12 years! To view some of our latest work, visit our website!