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Merry Marketing: Giving Back During the "Giving Season"
During the season that has come to focus around getting, it’s important to remember giving is just as significant. We think that your local community would appreciate this mantra as well; even if they need to be reminded of it! In today’s society, community involvement is not only valued, it is now viewed as your company’s public relations. This…
Camp Albemarle Puts the Amp in Camp & Bellagurl Amps
When a business has been around for over 60 years, sometimes they can get stuck doing what they have always done to reach customers. Bellagurl was delighted when Camp Albemarle contacted us to be their digital marketing agency in 2014 because they recognize that in order to keep up with the times, you must keep on top of trends.…
Destination Marketing Should Be Digital Focused for Optimal Results
n 2010, when Bellagurl began working with the Outer Banks Weddings Association, a non-profit organization comprised of nearly 300 wedding professionals, we were asked to help them become known as a top ranking spot for destination weddings in the United States. Bellagurl got right to work implementing a digital strategy that encompassed blogging, an award-winning social media campaign, and a new…
3 Simple Rules to Keeping your Email Marketing Inbound
Some people may say that email marketing has lost its edge in comparison to other inbound marketing efforts. The truth is, this strategy will long outlive Facebook, Twitter, and Instagram because it’s a direct form of communication. In fact, according to the Direct Marketing Association, when email marketing is implemented properly it has an ROI of…
SEO: Getting the Most out of your Inbound Website
For quite a while now, we have been under the assumption that increasing search engine rankings is all about the customers. This is true but there is something else we should pay close attention to as well. Our audience also includes the search engines themselves. A great rule of thumb is to have a goal in mind…
How Social Media and Customer Service Work Hand in Hand
Taking advantage of the large social media and marketing community, our team took the opportunity to participate in a live webinar, Customer Service is the New Marketing: Turning Satisfaction into Sales, hosted by Social Media Today and their panel of esteemed speakers, Frank Eliason (@FrankEliason), Hansen Lieu (@HansenTweets) and Nick Ayres (@nickjayres). Bellagurl’s inbound marketing philosophy is…
What is a Buyer’s Persona and How Does it affect
A buyer's persona is your organization’s ideal customer. In order to customize your website content and have a successful marketing strategy, it’s important to know who your buyers are. Inbound marketing is centered around the customer: understanding what they want and creating content to fit their needs. So, who are your customers? What are their needs? How do you…
Five Essentials you Need to Know about the Buyer’s Journey
A buyer’s journey is an active process that your persona moves through on their way to making a purchasing decision. It is comprised of three stages, the awareness stage, consideration, and the decision stage. Each stage is significant as to how you approach marketing and the content you develop. 70% of the purchasers decision is…
Inbound Marketing: A New Kind of Marketing
As a marketer we always center our attention around what matters to our customers, and what matters is customer delight. What if you could do this in a way that would convert your visitors into leads? Thanks to inbound marketing, you can! Inbound marketing is a method that allows you to attract, convert, close and delight…
Bellagurl Welcomes Lindsey Cole, Certified Inbound Marketer Extraordinaire
Bellagurl is focused on helping young marketing and advertising students gain real world experience through mentoring and internships. Now, we welcome Lindsey Cole, our new inbound marketing intern, who comes to us all the way from Michigan. After living in North Carolina for a few years, she recently finished her Bachelors degree in Management and Marketing. She…