What is a Buyer’s Persona and How Does it affect your Website Content?

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A buyer’s persona is your organization’s ideal customer. In order to customize your website content and have a successful marketing strategy, it’s important to know who your buyers are. Inbound marketing is centered around the customer: understanding what they want and creating content to fit their needs. So, who are your customers? What are their needs? How do you know what your potential customers want?

A buyer’s persona is based on real data and some educated speculation based on customer demographics, behavior patterns, motivations and goals. Research will give you a clear understanding of who you are trying to reach and what content will attract the right buyers to your website. Once a persona is created, it can help you choose effective content to build brand awareness, increase customer retention, and boost engagement.

When analyzing your buyer’s persona, understand their pain points, or areas where they might run into trouble, and help them find a solution. Consider details about your potential buyers such as their job roles, goals, challenges, personal backgrounds, and shopping preferences to make a of their needs. All the content you create should be centered around fulfilling each of those needs on a personal level. Remember that the key to connecting with your customer is how you make them feel, not what you say. Try to connect with your customers on a personal level to give them a memorable experience.

If you are looking for more information on buyer’s personas to improve your own customer marketing strategy, call Bellagurl. Our team is here to help you implement a strategy to attract your ideal customer, converting them from fans into customers, while making marketing that matters.

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