Meet Sue, our web designer.
Before coming to BG Digital Group, Sue worked as a freelance web programmer while her family moved from Virginia to Florida before settling in here on the Crystal Coast. When she’s not plugging away at her desk, programming beautiful, responsive websites for our clients, she enjoys taking a hands-on approach with local businesses, and she encourages you to do the same.
What’s the number one thing your web designer wants you to know? The best websites come to be when clients take an active role in its creation. Speak up about what you want, and ask what you can provide to make your website better. If you’re ready to start making your website the best it can be, Sue has a few places you can start.
1. Photography creates the first impression for your website.
The first thing on your to-do list for your website should be to make sure you get quality, high resolution photography. It’s the first thing a visitor will notice, so make sure it’s a good representation of your company.
2. Naming your photography using relevant key words really helps with SEO.
In fact, there are so many small adjustments you can make to headings, content, alt tags, and more to improve your search engine optimization. We are the experts in SEO, but you are the expert in your industry. Talk to us about the keywords you would like to use to help online searchers find you.
3. A great website will be well branded.
Use the same logo, colors, and tagline that your business uses for advertising. If you’re a new business, creating those easily identifiable marketing materials is going to be crucial. (Luckily, we provide those kinds of services, too!)
4. Once a website is designed, it takes time to rank higher on Google.
Don’t get discouraged when you don’t see first page results right away. SEO takes time. If you’d like the process to move faster, we have some tips here on how you can use relevant, updated content on your website to move up in the Google ranks.
5. We recommend that each page have at least 300 words.
It sounds easy, but that’s plenty. Consider this: the blog you’re reading has about 500, and it’s a pretty lengthy read. Have you provided us with enough information to create that amount of content?
6. People go to your website to learn more about you.
Make it easy for them. We recommend including a Google map, social media links, and internal and external links to help visitors easily learn more about who you are and what you do. Make sure your content is educational and relevant to what your searchers are looking for.
7. Including a call-to-action on every page drives visitors toward becoming a customer.
Define what the goal of your website is – maybe to drive sales – and we will create the CTA’s, landing pages, and forms to get them there.
Is all of this sounding Greek to you? There are a lot of small processes that most people don’t consider when they decide to start building a website, like meta-descriptions, mobile responsiveness, and blogs. Schedule a consultation with Sue to start designing your perfect website by calling (252) 726-0169. BG Digital Group will take care of the details. Stay willing to play an active role and to speak up about what you see in your site.
