The Importance of Early Planning for Holiday Campaigns

Holiday campaigns

It’s August and we’re living the beach life here on the Crystal Coast, which means it’s the perfect time to begin planning for your winter holiday campaigns! While it may seem that the holiday season is months away, it is never too early to start planning for success. Holiday campaigns involve a lot of work with social media, email marketing, blogging, and digital advertising. There are many reasons why it is important to take advantage of early planning for holiday campaigns.

You can get ahead of your competition
You don’t need to necessarily launch your campaign before your competitors, but early planning is a great way to make sure you have great content that will best promote your business. With the many campaigns coming from your competitors during the holiday season, you will want to make sure your business stands out.

You have time to experiment with customer engagement
The earlier you can plan and execute your holiday campaign, the earlier you can experiment with customer engagement and responses. If you find that some of the strategies you are using in your campaign are not working as well as they could, you can more easily modify them for your customers.

You have time to focus on the smaller holidays
The holiday season does not only include Thanksgiving, Hanukkah, and Christmas. There are multiple small holidays and events between them such as Black Friday, Cyber Monday, and Super Saturday. By planning early, you will have more time to focus on these busy retail days as well.

There are more advertising opportunities
Digital marketing can offer your company many opportunities for your company to advertise online, whether it is a chance to be featured on a guest blog or an ad on an industry website. If you don’t start your campaign planning early, you may miss out on these opportunities.

There is no time once the holiday season arrives
Once the holiday season is in full-swing, it may seem like your business is in a frenzy trying to keep up. You may find it hard to create and maintain a successful campaign in the midst of it. The earlier you begin your planning and scheduling, the less you will have to worry about when the holidays arrive.

You will not have to do any last-minute tasks
If you did not start your campaign planning early, you may find yourself completing many last-minute tasks while being pressed for time. This leaves room for more errors and less quality, creative work. By starting early, you will have plenty of time to create the best promotions that will not seem as rushed and make your ad campaign more successful.

Holiday promotions take a lot of time and effort and will take longer than you think. There are many things that go into a holiday campaign and with so many shopping-worthy events, large and small, occurring in a tight time frame, it can feel like complete chaos. The more equipped your business is to tackle this busy season, the more successful you will be.

Early planning also gives you the ability and flexibility to focus on your other business needs like great customer service. At BG Digital Group, we specialize in social media management and public relations, inbound marketing, and online advertising. Our experienced and certified agency is eager to help you plan your upcoming holiday campaign. Don’t wait, contact us today!

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