If your landing page isn’t persuasive, then it’s ineffective. The whole objective of a landing page is to motivate a visitor to take the next step. Whether you’re selling a product or simply encouraging signups, your landing page needs to be tailored towards guiding your visitors towards taking action.
So, how do you ensure your landing page is persuasive?
Let’s look at how you can start making your landing pages truly resonate with your ideal customer.
Set a clear goal
You need to clearly define what you want your landing page to achieve. Unlike a homepage, you don’t want to deviate from a single, defined step you want your visitor to make.
Don’t overcomplicate your content
Less is more when it comes to your landing pages. Long paragraphs of copy don’t belong on your landing page, as they only serve to distract your visitor from taking action. The last thing you want to do is overwhelm somebody with too many details.
Your written content needs to be clear, concise, and easily digestible. It serves the single purpose of communicating the value your visitor will gain when they take the next step.
Make sure you use persuasive copy when you write. Highlight your visitor’s pain points, along with the solutions you have to offer and the benefits they will gain. Predict any concerns that will make your visitor second guess their decision, and address them clearly.
Don’t go overboard with images
Much like your written content, if you use imagery on your landing page, keep it to a minimum, and make sure it’s serving a very specific purpose. This could be in the form of continuing your brand visuals to showcase continuity, encouraging trust from your visitor. Or you could feature visuals that highlight the features and benefits of your offer.
Headlines are crucial
Headlines are incredibly important when it comes to persuasive copy on your landing page. They’re one of the first things somebody will see when they land on your landing page. They need to grab attention, communicate a message, and highlight the benefits your visitors will gain from taking action. Avoid vague statements and overly long sentences.
Have a clear CTA
Your call to action is one of the most important elements on your landing page. It’s the last thing your visitor will interact with on your landing page, as they will have made the decision to take the next step. If your CTA is not clear or obvious, you risk losing that visitor. Make sure you define the exact action you want your visitor to take and that your CTA stands out to them.
If you would like to peruse some great examples of landing pages by some major entities that have figured out how to capture sales, check out our suggestions below:
Notice how these companies are using all of the suggestions above. How can your business better use landing pages? If you need help designing new landing pages for your business, give us a call or email us today. Our designers are experienced in website design and coding and can help you create the best landing page for your target audience.