Finding fresh and exciting ideas for your blog can feel like a losing battle, especially when you’ve covered everything to write about.
But there are plenty of ways you can start generating new ideas, even from old topics you think you’ve discussed. It’s all about looking at it from a different angle.
Let’s take a look at how you can get started on generating new blog content ideas.
Research is your best friend
You might feel like you know your business or your customers’ problems like the back of your hand, but there is always something new to learn. Take some time to research your niche, and see if you uncover something new. Books, trending topics on social media, and the latest news are the first places to look to see if you can uncover a gem.
Leverage the voice of social media
Listening to your audience on social media is a great way to generate new ideas for your next blog. Is there a topic you wrote about before? Ask their opinions on it and if they would like to know more. People are usually eager to give feedback on something they’re interested in. Ask them if there are topics that you haven’t covered yet that they would like to learn more about.
Use forums to discover a new angle
Even for a small niche, there is almost always a relevant discussion somewhere online. Using forums such as Reddit could open up a new perspective on a topic you’ve covered previously. For example, perhaps you sell a product, and people who have purchased it are discussing an unusual issue. Creating a blog post based on troubleshooting this problem would be incredibly valuable for your customers.
Ask your team
Checking in with your team is another great way to generate new ideas. They will all bring unique perspectives, perhaps asking a question you never thought of before. Ask them what they would have liked to see in your previous blog posts or if there was something you could have expanded on further. Perhaps they are getting feedback from customers about a new problem that hasn’t been covered yet. The simple act of having a conversation sparks a new idea.
Don’t throw anything out
Always keep your half-written ideas. Even if it’s just a note that you scribbled down in a notepad or on your phone, store it away. Keep adding to the pile. All the half ideas and passing thoughts should get added in. You might find when you’re short of topics, a quick look through the notes you almost discarded are actually full of inspiration.
If you need help brainstorming ideas for content for your business or if you simply need help writing all of the content that you have the ideas for, give us a call or shoot us an email. Our copywriters are trained in keyword targeting for SEO and love conquering a writing challenge!