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BG Digital Group

businesses utilize Instagram TV

Instagram has now reached 1 billion users and is the third largest social media platform behind Facebook and YouTube. Recently, CEO Kevin Systrom announced that the popular site would be releasing Instagram TV, a feature that can let users of the app create even more content. IGTV allows users to post videos up to an…

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Facebook Ads

Do you have experience running Facebook ads? Most people who are familiar with social media do, usually because of the attractive rates of advertising. After trying a few rounds of advertising, it seems like most beginners’ ads fall short, and it becomes difficult to pinpoint exactly what budgets and methods work and get the most…

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Tip to never waste content

Content marketing is one of the toughest things to do when trying to manage your business’ marketing plan. Why? Because content must be created to be interesting, different, and high-quality at all times. It’s not just business owners that struggles with this; even the best marketers with years of experience can run into road blocks…

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Carlee Boyd

Carlee Boyd Summer means interns at BG Digital Group and we are so excited to welcome Carlee Boyd to our team! Carlee was born and raised in Carteret County. She is currently attending UNC Wilmington and is majoring in Business Administration with a concentration in Marketing. In her spare time, she enjoys going to the…

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using hashtags for exposure

How often do you use hashtags? Not often enough? Too often? The hashtag is actually one of the most popular means of categorizing what you post on social media. Hashtags are what makes your social media posting available in a wide range to those who have an interest in your business. It makes you discoverable…

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Instagram Algorithm Update

Social media platforms are constantly being updated to improve their use for users and allow a fairer method of promotion, engagement, and recognition for all profiles, both business and personal. Though these changes are made to help the users with the exposure of their content, you may have noticed that some of your posts aren’t…

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Social Media Ad Success

Tracking your ad’s performance is one of the most important aspects of an ad campaign. Social media ad campaigns can seem to be very complicated with so many different numbers to examine and translate into success rates. Making the perfect ad can be more difficult than it seems, especially with so many different guidelines and…

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Social Media Marketing

Social media can be extremely useful to small and large businesses, regardless of budgets. Some companies question the legitimacy of social media advertising. It really does work! It depends on how you spend your money, execute your plan, and continue to produce meaningful content for your pages. To help businesses avoid wasting money and to…

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Paid Social Advertising

There are so many ways to get noticed on social media, but which are the best? When you start using business pages on social media platforms like Facebook, paid social media advertising is one of the most popular ways to get your business noticed quickly and with the greatest amount of reach. Of course, you…

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