What comes to your mind when you hear the word “emoji”? Perhaps the word is associated with playfulness, texting, or even a hilarious text you sent your best friend last week. Whatever the connotation may be, the use of emojis in business are continuously evolving. A few years ago they would have been deemed unprofessional and juvenile. Today, when used in the correct way, emojis can be implemented into your marketing materials to produce an eye-catching outcome. Here are three tips to help you step up your marketing game using emojis.
When deciding where to place an emoji or which one to choose, it is important to keep in mind the message you’re wanting to send. Using emojis in the wrong way could hinder the deliverance of your message to your customers. Choosing emojis that are relevant to the content of the message and relevant to your business is the way to go.
Emojis are NOT words
Replacing words with emojis leaves a lot of room for interpretation and decoding. Not everyone will decode your emoji message in the way it is meant to be taken. What’s the point of a message if you don’t get across what your intentions? Another very important thing to keep in mind when using emojis in email marketing is that not all email providers support emojis. This may cause emojis to appear as blank, black outlined boxes. These are just a few examples as to why you never want to replace words with emojis. Instead, use them as enhancers and attention grabbers so that none of your messages are lost in translation.
Don’t overdo it
Let’s face it…it is dangerously easy to get carried away with adding too many emojis into your messages. Emojis are lighthearted and fun, which makes it even more important that your message stays on track and focuses on your intentions. If you include too many emojis in your posts, it becomes very overwhelming, hard to read and potentially immature. This is why it is so important to strive to find a middle ground that encourages your consumers to interact with your content regularly.
Are you having trouble finding that middle ground that engages followers but doesn’t overdo it? Let us help! Within our NC Digital Marketing Agency, you will find certified professionals with extensive backgrounds and education on this and other marketing topics. Schedule a call with us, we would love to chat about what we could do for your business to garner the right attention.