Social Archives | BG Digital Group

Managing social media during a crisis can seem like a daunting task, but it doesn’t have to be! We are all navigating uncharted territory when it comes to handling social media during turmoil. Social media plays an important role during these times and we want to help you leverage your marketing to help others. During…

If your business has Instagram, you are probably familiar with the Instagram story feature. Instagram stories are not only ridiculously fun and easy to use, but there are great benefits to using them strategically. Instagram stories are the perfect engagement tool. With over 400 million daily users, Instagram stories are the perfect way to help…

Consumers and marketers alike are all victims of getting sucked into our phones, tablets, and computers watching enthralling videos for lengths of times we are embarrassed to admit. As social media continues to occupy more and more of people’s time each day and digital marketing evolves, we see trends favoring video. In fact, one-third of…

User-generated content is very important for your business. Not only does it get your name out there, but it also builds trust between your potential customers and your business by knowing of you from someone they know or follow. Getting your audience engaged and involved is often one of the top challenges that businesses face…

It’s no secret that social media marketing has become vital to every business. Not only is it a way to reach a larger customer base, but it is also used as a way to engage customers more often. As if that isn’t enough of an argument as to why social media is important to your…

What comes to your mind when you hear the word “emoji”? Perhaps the word is associated with playfulness, texting, or even a hilarious text you sent your best friend last week. Whatever the connotation may be, the use of emojis in business are continuously evolving. A few years ago they would have been deemed unprofessional…

If you aren’t keeping track, Facebook algorithms are always changing and so is the way Facebook delivers ads. Facebook, now one of the top advertising platforms, is expected to top its over $40 billion in ad revenue from 2017. Businesses both big and small are flocking to Facebook in droves to advertise for three simple…

Gone are the days when traditional marketing practices are all your business needs to succeed. If you sell any kind of product, have a story to tell or want people to recognize your brand, you need an Instagram account. A strong social media strategy is vital for success, so we’ve put together 6 tips to…

Facebook isn’t slowing down any time soon. With 2.23 billion users logging into the platform every month, it’s safe to say your audience (and your competitors) are using Facebook to stay engaged with friends and businesses. But with so many users, things can get complicated when it comes to staying relevant on Facebook. To help…

There are many changes that Facebook institutes each month. The latest changes coming to Facebook involve how they are tracking visitors. Recently, Facebook sent an update to all of its business users. You can read the quote below. “On October 24, Facebook will begin offering businesses a first-party cookie option with the Facebook pixel. This…