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How to ensure your subscribers read your emails

By BG Digital Group / August 31, 2023 /

Getting engagement from your email subscribers can be a struggle, and for many business owners, it can feel like an impossible feat. Everybody’s inboxes are overflowing with emails daily, and you struggle to stand out. You could diligently write an email every week, only to find many of your subscribers don’t even open them. This…

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How to Create a Great Lead Magnet

By BG Digital Group / May 31, 2023 / Comments Off on How to Create a Great Lead Magnet

A lead magnet is an effective marketing tool that offers free value to a prospective customer. A great lead magnet is the first step in the process of turning a visitor into a loyal customer. For many business owners, creating a lead magnet can feel overwhelming. They simply don’t know where to get started and…

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The Pros and Cons of AI Content

By BG Digital Group / April 10, 2023 / Comments Off on The Pros and Cons of AI Content

If you’re reading this, you’ve likely already heard about AI. It’s everywhere these days and is a hot topic of discussion amongst many professions. But AI has been around a lot longer than we think. A considerable amount of technology we interact daily with has involved AI in various capacities – just think Siri. Now,…

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Updating Old Content To Boost SEO

By BG Digital Group / March 9, 2023 / Comments Off on Updating Old Content To Boost SEO

Are you struggling for new website content or does your content look tired and outdated? Here’s a quick tip: With just a few tweaks you could revive a prior blog post or page while boosting your SEO! Google likes it when you add fresh content to your website so making changes to your existing content…

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5 Ways to Write Emotive Copy For Your Website

By BG Digital Group / February 27, 2023 / Comments Off on 5 Ways to Write Emotive Copy For Your Website

People underestimate the importance of website copy yet it is some of the most important content your audience will view. Sharing stories that stir emotions is a great feature for website copy. Your website should simultaneously engage, inform, and encourage action from your reader.  Many businesses mistakenly avoid sharing emotions when drafting their copy even…

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Using Video to Connect With Your Customers

By BG Digital Group / January 31, 2023 / Comments Off on Using Video to Connect With Your Customers

Every business wants to build trust with its customers and when people think of businesses doing videos they usually think of commercials for television or social media videos. Those are great ways to reach customers and share a brand message but what about smaller ways that also build trust. While many people think the written…

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Your Social Media Perfect Match: Facebook

By BG Digital Group / July 12, 2022 / Comments Off on Your Social Media Perfect Match: Facebook

Every great love story has a beginning, and every great social media marketing strategy begins with choosing the right platforms. The beauty of social media marketing is that it allows us to meet our target audience on their home ground. When you use the proper channels you can cultivate an engaging online community of brand…

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How Instagram’s Latest Update Could Change Your Marketing Strategy

By BG Digital Group / June 30, 2022 / Comments Off on How Instagram’s Latest Update Could Change Your Marketing Strategy

Instagram has started testing a new feature in Brazil that limits the viewing window of users’ story posts to only the first three photos. Users will still be able to post up to a hundred photos per day on their Instagram stories, but they will be hidden behind a new ‘Show all’ button that is…

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How to Utilize Instagram’s New Collaboration Feature as A Small Business Page

By BG Digital Group / September 29, 2021 / Comments Off on How to Utilize Instagram’s New Collaboration Feature as A Small Business Page

The social media powerhouse, Instagram, is rolling out yet another feature. Making its testing phase debut in India, the UK, and Ireland Instagram’s collaboration tool is centered around social media’s greatest pro, exposure. In past years, the platform has been a growing asset to small businesses around the world from product tagging that includes direct…

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5 Mistakes Small Businesses Make in Social Media Marketing in Morehead City

By BG Digital Group / September 14, 2021 / Comments Off on 5 Mistakes Small Businesses Make in Social Media Marketing in Morehead City

Building a small business from the ground up is no simple task. From designing the perfect logo to creating a cohesive website, the hard work and dedication put into it is something we here at BG Digital Group can certainly appreciate. In the midst of running a small business, creating and planning content for your…

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