Social
Can Social Media Really Boost Your SEO?
Every business owner wants their website to shine on Google’s first page, but how do you actually make it happen? If you’ve ever struggled to boost your visibility, here’s something you might not have considered: social media. Yep, it’s not just for sharing memes and keeping up with friends—it’s a powerful tool that can take…
Pilot Mountain Outdoor Adventure Festival and Expo Kicks Off BG’s Spring
Kicking off our festival and events marketing season, BG Digital Group embarked on covering the Pilot Mountain Outdoor Adventure Festival and Expo in mid-April. Our team headed to western North Carolina and employed our marketing strategy for events in gathering content and promotional videos. Pilot Mountain is a gateway to adventure in Western North Carolina.…
How To Create a Persuasive Landing Page
If your landing page isn’t persuasive, then it’s ineffective. The whole objective of a landing page is to motivate a visitor to take the next step. Whether you’re selling a product or simply encouraging signups, your landing page needs to be tailored towards guiding your visitors towards taking action. So, how do you ensure your…
Start Generating New Blog Content Ideas Today
Finding fresh and exciting ideas for your blog can feel like a losing battle, especially when you’ve covered everything to write about. But there are plenty of ways you can start generating new ideas, even from old topics you think you’ve discussed. It’s all about looking at it from a different angle. Let’s take a…
How to ensure your subscribers read your emails
Getting engagement from your email subscribers can be a struggle, and for many business owners, it can feel like an impossible feat. Everybody's inboxes are overflowing with emails daily, and you struggle to stand out. You could diligently write an email every week, only to find many of your subscribers don’t even open them. This…
How to Create a Great Lead Magnet
A lead magnet is an effective marketing tool that offers free value to a prospective customer. A great lead magnet is the first step in the process of turning a visitor into a loyal customer. For many business owners, creating a lead magnet can feel overwhelming. They simply don't know where to get started and…
The Pros and Cons of AI Content
If you’re reading this, you’ve likely already heard about AI. It’s everywhere these days and is a hot topic of discussion amongst many professions. But AI has been around a lot longer than we think. A considerable amount of technology we interact daily with has involved AI in various capacities - just think Siri. Now,…
Updating Old Content To Boost SEO
Are you struggling for new website content or does your content look tired and outdated? Here’s a quick tip: With just a few tweaks you could revive a prior blog post or page while boosting your SEO! Google likes it when you add fresh content to your website so making changes to your existing…
5 Ways to Write Emotive Copy For Your Website
People underestimate the importance of website copy yet it is some of the most important content your audience will view. Sharing stories that stir emotions is a great feature for website copy. Your website should simultaneously engage, inform, and encourage action from your reader. Many businesses mistakenly avoid sharing emotions when drafting their copy even…
Using Video to Connect With Your Customers
Every business wants to build trust with its customers and when people think of businesses doing videos they usually think of commercials for television or social media videos. Those are great ways to reach customers and share a brand message but what about smaller ways that also build trust. While many people think the written…