Marketing
Pilot Mountain Outdoor Adventure Festival and Expo Kicks Off BG’s Spring
Kicking off our festival and events marketing season, BG Digital Group embarked on covering the Pilot Mountain Outdoor Adventure Festival and Expo in mid-April. Our team headed to western North Carolina and employed our marketing strategy for events in gathering content and promotional videos. Pilot Mountain is a gateway to adventure in Western North Carolina.…
How to ensure your emails land in your reader’s inbox
Making your email the one your subscribers will open can feel like an increasingly difficult task these days. Most people are bombarded with emails from companies all day long, and many of those emails sit unread or worse, sent to spam. How do you make sure your emails don't suffer the same fate? Let’s walk…
Five website examples that make a great first impression
If your website was a person trying to sell a great new business idea, would it pass the elevator pitch? You have approximately 5 seconds to grab the attention of somebody visiting your website. If nothing engages them or communicates a clear message, they’ll quickly leave, never to return again. So what can you do…
Exciting Website Hosting Changes Coming
With 2024 approaching, we're shaping up our website hosting agreements to add "Care Maintenance Plans" to add more value to you and your websites. We recently wrote a blog on why you need a Maintenance Care Plan for your website, which you can check out here. We currently offer more behind-the-scenes work when we…
Why Website Maintenance is Key to a Successful Website
Like any software or mechanical products, websites require maintenance to keep working properly. Avoiding website maintenance is like not having regular oil changes on your vehicle or never updating your laptop. You wouldn’t drive your car very long if you didn’t look after its maintenance, would you? You would expect your laptop to give you…
How To Create a Persuasive Landing Page
If your landing page isn’t persuasive, then it’s ineffective. The whole objective of a landing page is to motivate a visitor to take the next step. Whether you’re selling a product or simply encouraging signups, your landing page needs to be tailored towards guiding your visitors towards taking action. So, how do you ensure your…
Start Generating New Blog Content Ideas Today
Finding fresh and exciting ideas for your blog can feel like a losing battle, especially when you’ve covered everything to write about. But there are plenty of ways you can start generating new ideas, even from old topics you think you’ve discussed. It’s all about looking at it from a different angle. Let’s take a…
5 Great Examples of Storytelling Emails
Storytelling is a powerful marketing tool for a business to use in their emails. When the brain hears or reads a story, it actually opens a loop that engages. Story is a way to grab their attention especially if you are a business owner who is continually solving problems for your customers. When…
How to track your SEO results with Google Analytics
When you want to know if your SEO efforts are paying off, you need to measure your results. You’ve probably spent a considerable amount of money and time towards it, and it’s important to keep track of what's working and what isn’t. There are plenty of tools that you can use to track your progress,…
1 – 5 Ways To Declutter Your Website and Engage
A messy website is one way to quickly lose a potential customer. If you imagine your website like a room in a house, you can imagine how hard it would be to find something if that room was full of boxes haphazardly stacked on top of one another. Your website visitors don’t want to walk…
