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How to Create a Great Lead Magnet

By BG Digital Group / May 31, 2023 /

A lead magnet is an effective marketing tool that offers free value to a prospective customer. A great lead magnet is the first step in the process of turning a visitor into a loyal customer. For many business owners, creating a lead magnet can feel overwhelming. They simply don’t know where to get started and…

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5 Tips for Writing A Great Blog Post Intro

By BG Digital Group / May 25, 2023 /

What is your hook? Much like asking for someone’s number or inviting them on a date, if your intro is weak, nobody is going to bite or read your blog post. The comparison might sound strange, but it’s true. Asking someone to invest time to read your blog or give you an email for a…

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5 SEO Mistakes to Avoid

By BG Digital Group / May 20, 2023 /

We’ve often talked about how to use SEO (search engine optimization) to be more visible in search engines. Yet many business owners have no idea where to start. What commonly happens is that a business owner becomes overwhelmed, and as a result, mistakes happen. SEO can be a confusing topic, so it’s not hard to…

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The Pros and Cons of AI Content

By BG Digital Group / April 10, 2023 / Comments Off on The Pros and Cons of AI Content

If you’re reading this, you’ve likely already heard about AI. It’s everywhere these days and is a hot topic of discussion amongst many professions. But AI has been around a lot longer than we think. A considerable amount of technology we interact daily with has involved AI in various capacities – just think Siri. Now,…

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8 Ways To Grow Your Email List

By BG Digital Group / April 3, 2023 / Comments Off on 8 Ways To Grow Your Email List

An email list is a great way to keep top-of-mind awareness of your customers and potential customers right here in eastern North Carolina. Generally, 91% of people check their emails daily. Emails are a low-cost way of staying in front of people who may be interested in using your product/services or could use more of…

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Why It’s Worth Having a Google Business Profile

By BG Digital Group / March 23, 2023 / Comments Off on Why It’s Worth Having a Google Business Profile

A Google Business profile is a free tool that allows eastern North Carolina businesses and organizations to manage their online presence across Google Search and Google Maps while increasing their ranking. The purpose of a Google Business profile is to help local businesses achieve higher visibility for relevant local searches. Below are some benefits of…

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How to Write Attention Getting Headlines For Your Website

By BG Digital Group / March 16, 2023 / Comments Off on How to Write Attention Getting Headlines For Your Website

Writing website content can seem overwhelming yet the worst feeling is taking all that time writing content, which nobody reads. You need something to grab your readers’ attention or all that writing is for naught. You need an exciting, attention getting headline to entice your visitors to read everything! Headlines are one of the most…

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Updating Old Content To Boost SEO

By BG Digital Group / March 9, 2023 / Comments Off on Updating Old Content To Boost SEO

Are you struggling for new website content or does your content look tired and outdated? Here’s a quick tip: With just a few tweaks you could revive a prior blog post or page while boosting your SEO! Google likes it when you add fresh content to your website so making changes to your existing content…

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Finding the right web designer for your business

By BG Digital Group / March 3, 2023 / Comments Off on Finding the right web designer for your business

Finding a website designer that you can trust can be overwhelming especially with the plethora of designers out there. When choosing a web designer, your ultimate goal is to get more customers through a website that engages your audience and reflects your brand in the right way. Web design projects are usually time-consuming and costly,…

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5 Ways to Write Emotive Copy For Your Website

By BG Digital Group / February 27, 2023 / Comments Off on 5 Ways to Write Emotive Copy For Your Website

People underestimate the importance of website copy yet it is some of the most important content your audience will view. Sharing stories that stir emotions is a great feature for website copy. Your website should simultaneously engage, inform, and encourage action from your reader.  Many businesses mistakenly avoid sharing emotions when drafting their copy even…

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