Marketing
Building a small business from the ground up is no simple task. From designing the perfect logo to creating a cohesive website, the hard work and dedication put into it is something we here at BG Digital Group can certainly appreciate. In the midst of running a small business, creating and planning content for your…
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The new year is a great time to reflect on your business’ progress and determine how you want to grow. Whether it’s through revamping your online presence, expanding your product line, or simply wanting to organize that one filing cabinet, we know that you want your business to succeed. That’s why we’ve put together this…
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We know you are busy and writing content for your website can be overwhelming but we’re here to help keep it simple and easy. Below are 5 tips to make writing your content and making your website search engine optimization perform better too! Write For Your Audience You Want To Attract Take a step back,…
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Recently, Instagram launched Reels, which allows users to create and edit 15 second video clips set to music. With 89% of marketers saying Instagram is critical to their marketing efforts, Reels will be a great addition to IG’s current engagement options. Instagram already boasts huge global engagement rates and Reels will only add to that.…
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Life looks different these days – especially for small business owners! The COVID-19 pandemic is spreading rapidly and as the situation evolves, many small business owners are unsure of what steps to take to alleviate risk, protect employees and support customers. Today, we’ve rounded up 5 tips to help you succeed during times of uncertainty.…
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We care a lot about small businesses because we understand the enormous amount of stress that owners and managers are under. From taking care of customers and employees to generating sales, the role of a small business owner can be daunting. We’re here to help not only through marketing solutions but through business solutions. Last…
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In the United States, there are over 30 million small businesses. At BG Digital Group, we care about these small businesses and ensuring they are saving time and money with marketing and advertising strategies that really work. We also care about the general health of small businesses and that means hiring the right team members.…
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Google Ads™ (formerly Google Adwords), is Google’s advertising platform where advertisers auction on certain keywords to have their clickable ads appear on Google’s search engine results page (SERP). This platform is pay-per-click (PPC) based, allowing advertisers to reach people through both Google’s Search and Display Networks. Develop Your Budget Because this is PPC advertising and…
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From a logo, website, social media marketing, print materials and more, having a cohesive style for your brand is essential to success. By crafting a basic style guide for your business, you’ll be equipping you and your team with the tools they need to properly present your brand to consumers. So, what is a brand…
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We get it! Digital marketing can seem intimidating. If you’re not like us and dreaming of quality search engine optimization (SEO), dazzling display ads, engaging social media, and stellar email marketing, it can all make your head dizzy. You’ve probably heard of the benefits but are wondering if it’s worth the time. Will a quality…
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