Marketing
Developing a Google Ads™ Advertising Budget And Tracking Your Results
Google Ads™ (formerly Google Adwords), is Google’s advertising platform where advertisers auction on certain keywords to have their clickable ads appear on Google’s search engine results page (SERP). This platform is pay-per-click (PPC) based, allowing advertisers to reach people through both Google’s Search and Display Networks. Develop Your Budget Because this is PPC advertising and…
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Prepare A Style Guide For Your Marketing And Advertising Team
From a logo, website, social media marketing, print materials and more, having a cohesive style for your brand is essential to success. By crafting a basic style guide for your business, you’ll be equipping you and your team with the tools they need to properly present your brand to consumers. So, what is a brand…
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What To Expect From Digital Marketing Campaigns & Its Results
We get it! Digital marketing can seem intimidating. If you’re not like us and dreaming of quality search engine optimization (SEO), dazzling display ads, engaging social media, and stellar email marketing, it can all make your head dizzy. You’ve probably heard of the benefits but are wondering if it’s worth the time. Will a quality…
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Social Media Marketing For Events Can Deliver Positive Results
We recently took on a new project with The Billfish Classic to help them with their social media before, during, and after the tournament. The Billfish Classic benefitting the Boys & Girls Clubs of the Coastal Plain’s mission is to provide a world class fishing tournament encouraging youth and family participation in the sport of…
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Whitley Patient Advocates’ New StoryBrand Messaging and Website
It’s important when working with new clients to dive in and learn about their products and services and how they could benefit others. It takes time to understand the best way to craft messaging so that potential customers can quickly get what a business does and how they help. That’s why StoryBrand is so awesome.…
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Create Shareable Content That Will Increase Your Site Traffic
Shareable content makes your audience want to interact and create discussion about an idea, brand, or other interesting topic. This can range from funny videos and inspirational quotes that you want to share with your friends, to serious current events or helpful, problem solving tips. If you are giving your audience a purpose and helping…
Read MoreIs Your Logo Effective for Your North Carolina Small Business?
As a full-service, advertising and marketing agency in North Carolina, we have all of bases covered conveniently in one place for everything your business needs. Not only do we have a team full of expert marketing professionals, we also have a talented graphic designer in our lineup. Our art director, Susan Yates, has been with…
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Creating a Great Infographic
Information Quickly and Clearly Infographics help us to understand information through visuals by using graphs and other tactics that improve someone’s comprehension of a subject. Using these tools can help a viewer understand a complex topic or product in a matter of a few minutes. Everyone learns in different ways. That’s why it’s important to…
Read MoreMarketing With Video Engages And Attracts
When putting together your marketing plan, it’s important to ensure you set aside part of your monthly strategy for video marketing. Why? Because 87% of consumers would like to see more video from brands in 2019. In fact, a Facebook executive recently noted that Facebook will be all video within five years. In 2018, video…
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Giving Tuesday
After all the shopping and eating, Giving Tuesday is here to remind us of what the holiday season is truly about: showing kindness to those around us! We have so much to be thankful for this year, from good health to strong friendships, but most importantly we are thankful for our clients! We have the…
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