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BG Digital Group

Infographic

Information Quickly and Clearly Infographics help us to understand information through visuals by using graphs and other tactics that improve someone’s comprehension of a subject. Using these tools can help a viewer understand a complex topic or product in a matter of a few minutes. Everyone learns in different ways. That’s why it’s important to…

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When putting together your marketing plan, it’s important to ensure you set aside part of your monthly strategy for video marketing. Why? Because 87% of consumers would like to see more video from brands in 2019. In fact, a Facebook executive recently noted that Facebook will be all video within five years. In 2018, video…

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Giving Tuesday

After all the shopping and eating, Giving Tuesday is here to remind us of what the holiday season is truly about: showing kindness to those around us! We have so much to be thankful for this year, from good health to strong friendships, but most importantly we are thankful for our clients! We have the…

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StoryBrand Guide

Most businesses think they are delivering clear messaging about what they offer and how they improve the lives of their customers. Most businesses also suffer from the “curse of knowledge.” That means they have spent so much time in their business or industry and are so familiar with it that they don’t realize others may…

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Influencer

Think of the individuals you follow on social media and the last time they posted about a product. Did you find their post interesting? Maybe you even clicked to check out the product. People tend to trust what their friends and family have to say and this plays into marketing as well. Influencers are those…

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Voice Search

You may be seeing more individuals using voice search in daily tasks, but it has also increased in the marketing realm as well. Today, most searches are dominated by voice using digital assistants such as Siri and Alexa. ComScore even estimates that more than half of the searches performed will be done through voice search…

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RIP Google AdWords

On July 24th, Google made some changes regarding the branding of their advertising platform in an attempt to simplify their advertising services. Previously, Google offered a service for businesses known as Google Adwords. Adwords allowed businesses to pay to place search engine results for their website on a search engine results page (SERP) and included…

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E-mail Campaign

For decades, email has been an easy and convenient way for people, businesses, and organizations to reach out and communicate. Today, the almost 3.8 billion email users access their emails not only on their computers, but with their mobile devices. Email is one of the top communication channels. Email campaigns allow businesses to communicate with…

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Carlee Boyd

Carlee Boyd Summer means interns at BG Digital Group and we are so excited to welcome Carlee Boyd to our team! Carlee was born and raised in Carteret County. She is currently attending UNC Wilmington and is majoring in Business Administration with a concentration in Marketing. In her spare time, she enjoys going to the…

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using hashtags for exposure

How often do you use hashtags? Not often enough? Too often? The hashtag is actually one of the most popular means of categorizing what you post on social media. Hashtags are what makes your social media posting available in a wide range to those who have an interest in your business. It makes you discoverable…

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