B2B
Social Media and B2B: A Beginner’s Guide
A majority of what you see on social media today may seem overwhelmingly geared towards personal consumer sales and B2C business, but there’s a whole different world that has proven success and engagement within social media. That world is B2B social media marketing. The keys to marketing your B2B company on social media are targeting…
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Why Marketing Matters: Carteret County Community Theater
BG Digital Group loves being able to give back to the community any chance we find, and we like to do it in ways we know best: marketing. Recently, we took on the opportunity to help the Carteret Community Theater with their marketing plan, and we had a blast doing it. We used careful demographic…
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What We Learned at mfgCon: Lessons in B2B Marketing
In a business-to-business (B2B) world, marketing to other businesses presents challenges that are different from marketing to your average consumer. How do you choose which specific outlets are right for you to achieve your full-service approach? BG Digital Group recently attended the mfgCon in Winston-Salem, NC. We met several amazing, dynamic people within the NC…
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Social Media in the B2B World
Are you interested in learning how social media can enhance your online presence and give your business a much-needed boost in the B2B market? Whether you were an attendee or are just looking for some helpful tips, here are the highlights from our presentation at mfgCon. KNOW YOUR GOAL One goal of B2B is branding…
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The Ultimate Guide to Rocking Social Media During a Conference
Webinars, master classes, and conferences serve as a great networking opportunity for people within a specific industry. However, it’s not enough to just attend. In the B2B world, it’s important that attendees go the extra mile to get the most out of their experience. This month, BG Digital Group will be attending the 2017 mfgCon…
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Things to Look for When Hiring a Marketing Agency
It is time to hire a marketing agency, and you have no idea where to begin. How do you identify which advertising and marketing agencies are best for you? Sometimes online reviews are simply not enough to measure an agency’s quality. When shopping for the best agency, here are the top items to evaluate. An…
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Innovations in B2B Marketing that Matter For Your Business
In a world full of emerging technology and reliance on social media, it’s hard to keep up with what’s going on and pull your business’s marketing plan to the forefront of the competitive market. In fact, it’s interesting to see how technology evolves, or goes back to the basics, as time goes on. Here’s a…
Read MoreCapitalize on Social Media with BG Digital Group
What’s the best part of social media? It’s free. But that doesn’t mean money isn’t hidden behind the scenes. Today, there are social media experts that can take your business’ social media to the next level, giving your business the exposure that you never thought possible. Here’s why outsourcing your business’ social media is worth…
Read MoreStand Out with B2B Content Marketing
B2B content marketing is essential to success with branding your business. Content marketing is focused on creating relevant and consistent content that draws in and retains clients, making your clients aware of what’s new with your services and marketing plan. For successful B2B marketing, it’s not only important to orchestrate a plan, but to enact…
Read MoreHow To Win B2B Hearts on Social Media
Content seems to be the ever-growing buzzword in the marketing world, bringing to mind hyperlapse cooking videos and kitschy Buzzfeed articles. Where does B2B content fit into the puzzle? How can content be created to attract and delight professionals rather than late night Facebook scrollers? Know Where Your Audience Is. TrackMaven is a competitive intelligence company…
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