Blogging
Media Buys vs. Organic Advertising: Where to Invest in 2025
For businesses planning their 2025 marketing strategies, one big question remains: should you invest in media buys or focus on organic advertising? Both approaches can help grow your brand, but understanding their differences is key to getting the best return on investment (ROI). At BG Digital Group, we help companies find the right balance to…
Blog Like a Boss: How to Turn One Post Into
You finally hit “publish” on that blog post you’ve been polishing for days. It’s keyword-optimized, rich with insights, and solves a problem your audience actually cares about. But now what? If your strategy is to sit back and wait for clicks to roll in, you’re leaving serious content value on the table. One blog post…
Pilot Mountain Outdoor Adventure Festival and Expo Kicks Off BG’s Spring
Kicking off our festival and events marketing season, BG Digital Group embarked on covering the Pilot Mountain Outdoor Adventure Festival and Expo in mid-April. Our team headed to western North Carolina and employed our marketing strategy for events in gathering content and promotional videos. Pilot Mountain is a gateway to adventure in Western North Carolina.…
How to ensure your emails land in your reader’s inbox
Making your email the one your subscribers will open can feel like an increasingly difficult task these days. Most people are bombarded with emails from companies all day long, and many of those emails sit unread or worse, sent to spam. How do you make sure your emails don't suffer the same fate? Let’s walk…
Five website examples that make a great first impression
If your website was a person trying to sell a great new business idea, would it pass the elevator pitch? You have approximately 5 seconds to grab the attention of somebody visiting your website. If nothing engages them or communicates a clear message, they’ll quickly leave, never to return again. So what can you do…
Tips on Building a Readable Blog Post
Blogging is a resource that a lot of businesses are now utilizing to connect them with their followers. A blog allows you to regularly publish content that is related to your industry. This is why blogging is such a great tool to use alongside social media. A blog is also an easy way to get…
