SEO is the process of optimizing your website to generate more traffic from search engines. But, have you ever heard about “buying keywords”?
A buying keyword is a search word or phrase that a potential customer uses when they’re actively looking for a product or service to buy. As part of your SEO strategy, you should be spending some of your time focusing on buying keywords. As a result, you can increase your chances of attracting new leads to your website who are ready to buy your products or services.
In this blog post, we’ll explore buying keywords and how you can find the right ones for your business.
Here are some pointers to get you started:
- Search engine intent – When someone performs an online search, they usually have a specific goal. Taking the time to understand the intent behind different search queries will help you identify the keywords most likely to lead to a sale.
- Query types – When it comes to search queries, there are generally two main query types. The first type of query is informational. This is where someone is looking for more information or help on a particular subject. The second query type is transactional, where someone is looking to purchase a product or service. Transactional searches will form the buying keywords that you should target.
- High-value keywords – Not every keyword is created equally. The keywords used more frequently in search engines can represent more value. However, they are also more competitive to rank in search engines. You can use tools like Google’s Keyword Planner to identify keywords more likely to have higher conversion rates.
If you need help with your SEO in North Carolina and beyond, simply reach out. We are great listeners and once we learn your goals, we can make recommendations to help you succeed.