SEO or search engine optimization is necessary to be found on search engines like Google, Bing, Duck Duck Go and more. On-page SEO is the process of optimizing pages on your website for search engines for searches both locally and service related. It’s one of the foundational elements of an SEO campaign. On-page SEO affects your ranking in the search engines and is the most important part of your writing efforts for your website. We have worked with clients both near and far and have helped them rank for their industries. Three great examples of on-page SEO are below.
1. Blue Ocean Market, Morehead City, North Carolina
Blue Ocean Market came to us years ago with a challenge to create a website worthy of their passion for providing fresh North Carolina seafood to not only our area but beyond. We worked with the client to develop keywords that would be necessary to be found online when people searched “seafood markets morehead city”. With their great on-page SEO, you can find these keywords on their homepage and in their meta description on Google, thus making them #1 in search rankings.
2. Dilzer Eye Care, Purcellville, Virginia
When searching for eye care providers in Purcellville, Virginia, our client Dilzer Eye Care dominates the search results on page one. This is important for the client as the competition in Northern Virginia for optometrists is fierce and they want to be the first seen. We ensured that the keywords people would be searching for were on the home page and many of their other pages within the website.
3. Whitley Patient Advocates, North Carolina
Not many people understand what a patient advocate is and we worked hard on keywords for our client, Whitley Patient Advocates, when launching their business and website. First, we worked with them on clarifying their message through StoryBrand techniques and then worked on developing on-page SEO through effective keywords. Now when people search for patient advocates in North Carolina, they appear on page one! We ensured those keywords appeared on the home page and throughout the website in additional content.
The importance of understanding which keywords you want to rank for are an important aspect of developing your on-page SEO and then how you will implement those keywords. Below are some examples of what to consider and questions to ask yourself when developing your on-page SEO.
- Page Titles – Page titles that work include a keyword or two on what you hope people are searching for and what your page is about. Consider the number of characters in your title so that it shows well in searches. Also, review how your page title looks in search engines. Does it help the reader find what they are looking for? Would you click on that page title if you saw it?
- Meta Descriptions – A meta description is a description that explains what this page is about and it shows a snippet on the search engine. It’s important to write good meta descriptions, with your keywords included, for great on-page SEO. Write the meta description in a way that encourages click-throughs when someone sees it on Google.
- Headlines – Headlines not only make your content skimmable for the reader but for search engines. Include keywords in your headlines, especially your H1 headline. Do you have appropriate headlines as you go through the page? Does it accurately describe what the visitor will read?
- Content – Of course, the content must not only be keyword friendly but reader-friendly. You should write in an engaging way but not too high above a 6th or 8th-grade reading level. Think of how you’ll engage your readers and ask yourself if you captured their attention in just a few seconds. Have you featured images or videos that help explain or complement the content? Ensure your main keyword is in the content as well preferably in the first paragraph.
- Website Speed – Nobody has time to wait for a page to load so ensure that your photos and videos are optimized for fast load speeds. The page should load in under 2 seconds. Make sure you compare your website to others in your industry too to ensure that your pages excel performance-wise.
If all of this seems time-consuming for you to handle, don’t fret! Our team understands SEO and blog writing for great on-page SEO. We can help you create a website that is found on search engines. Just give us a call or schedule a quick meeting and we can discuss how we can help.