When putting together your marketing plan, it’s important to ensure you set aside part of your monthly strategy for video marketing. Why? Because 87% of consumers would like to see more video from brands in 2019. In fact, a Facebook executive recently noted that Facebook will be all video within five years.
In 2018, video was transformed from a single marketing option to an entire marketing strategy. Video as a strategy is the future and according to a report from HubSpot Research, “more than 50% of consumers want to see videos from brands … more than any other type of content”.
A video strategy, when paired with great written content that serves for SEO (search engine optimization), drives more traffic to your website resulting in higher leads and sales. There are so many types of video that can benefit your business, from demo and brand videos to explainer videos and meet our team videos, you can create more ways to engage consumers through relevant video content. We could keep writing all about how important and innovative video is or you could watch a video.
Guess what is also great about recent video research? Consumers want video that is authentic and raw. According to HubSpot Research, “consumers and customers actually prefer lower quality, “authentic” video over high-quality video that seems artificial and inauthentic.” What does this mean for your business? That video is within reach for businesses of virtually any size team and budget. You just need a team to assist you putting it all together and that’s where we come in.
If you need help with your video marketing strategy and creating videos that convert leads to sales, give us a call. Our team has won many awards in video marketing and we would love to help save your business time and money by creating a strategy that drives results!