BG Digital Group

Traditional

Holiday campaigns

The Importance of Early Planning for Holiday Campaigns

It’s August and we’re living the beach life here on the Crystal Coast, which means it’s the perfect time to begin planning for your winter holiday campaigns! While it may seem that the holiday season is months away, it is never too early to start planning for success. Holiday campaigns involve a lot of work…

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Print advertising

Best Practices For Using Print Advertising In Today’s Digital World

For years, print advertising was the darling of most advertising campaigns. Today, there has been a significant reduction in the use of print advertising because of the trackable opportunities in social media and online advertising. As a full-service marketing agency, we know the benefits of using great digital advertising and print advertising. Just because print…

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advertising budget

Tips to Plan a Great Advertising Budget

Marketing and advertising are some of the most important and essential aspects of planning and maintaining a business. To execute a good marketing plan that will be sure to promote growth, you need to perfect your budget and maximize every cent spent. Here’s a few tips about planning a great advertising budget: Define Marketing Within…

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Blue Ocean Market

Things to Look for When Hiring a Marketing Agency

It is time to hire a marketing agency, and you have no idea where to begin. How do you identify which advertising and marketing agencies are best for you? Sometimes online reviews are simply not enough to measure an agency’s quality. When shopping for the best agency, here are the top items to evaluate. An…

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Hire a marketing firm

Top Five Reasons It May Be Time to Hire a Marketing Firm

While watching your business grow is great, it can be overwhelming. However, a stagnate or declining business is even more stressful, and at some point something must give. Marketing is key for continued growth; therefore, it should be a top priority for our business. However, when production, management, and quality control become overwhelming, often times…

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marketing directors

Why Marketing Directors Still Need an Agency

What areas in your business are hiding behind the word “marketing?” In-house Marketing Directors, may find that their company needs an entire to team to help them execute the marketing and advertising goals. Yet lack the budget to hire extra employees to manage the website, SEO, graphic design, a social media strategy, social media management and…

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Own Your Business’ Reputation with a Public Relations Plan

Are you in control of the way your business is perceived by the public? The most important thing about public relations is knowing your audience and understanding their actions and motives. In order to implement a successful public relations campaign, you have to follow the four key steps, also known as the R.O.P.E. process. Research,…

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How to Market Your Green Initiative

Today, it is becoming increasingly more popular for businesses to start a green initiative. Consumers are becoming more aware and conscious of their effect on the planet and want to do something to make a difference. A preference for doing business with eco-conscious companies is rising, making it important for companies that go green to…

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How To Win B2B Hearts on Social Media

Content seems to be the ever-growing buzzword in the marketing world, bringing to mind hyperlapse cooking videos and kitschy Buzzfeed articles. Where does B2B content fit into the puzzle? How can content be created to attract and delight professionals rather than late night Facebook scrollers? Know Where Your Audience Is. TrackMaven is a competitive intelligence company…

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