"Traditional Advertising is Dead" and Other Cries For Help from Ad Age
"Traditional Advertising is Dead" and Other Cries For Help from
As Lou Paskalis of Bank of America pointed out today during the first of many panels at the 2016 Ad Age Digital Conference, there has never been a better time to be in marketing. There are more platforms and channels at our disposal to create engaging advertisements than ever before, and yet, we’re also facing our biggest…
Why Your Traditional Ads Aren’t Working
Every day, consumers are getting smarter about what they want to see alongside their content. Ad blockers have provided an opportunity to bypass advertisements and jump right to the content that readers came to see, and quite controversially (see what the pros have to say about ad blocking in our article here). Whether you believe that ad…
5 Ways to Practice Delightful Customer Service
Welcome to the BG Digital Group Marketing Blog! I'm Rachel, your account manager, here to teach you about inbound marketing, and how delightful customer service can make all the difference. Here's a little something about me. Inbound marketing, our strategy of choice, is centered on using quality, targeted content to locate your key audience and turn leads…
What makes an Eye-Catching Logo Design?
What separates the great logos from the not so great? That’s an age old question that graphic designers have been tackling, but at the end of the day, professionals agree that an eye-catching logo boils down to simplicity. When you have a brilliant idea for your small business, you may have hundreds of ideas in your head.…
How to Plan a Successful Networking Event
Do you ever get the idea to throw a wonderful party, but worry that no one will actually come? The sentiment is just the same for work events as it is for your social life. Local business people need to network and get to know each other in an effort to build up the community,…
6 Eye Catching Font Pairings From Chelsea
When it comes to graphic design, our intern Chelsea always starts with type. A self-described font-aholic, Chelsea spends a lot of time pairing fonts to use for logos, graphics, and other projects around our office. She’s an expert on the rules of typography, and as she very well should be – Chelsea has three degrees,…
Susan’s Tips for Becoming an iPhone Photography Expert
Meet Susan, our resident graphic designer and art director, and the creative mind that brings our digital marketing ideas to life. A multi-award-winning designer, Susan uses her incredible talent to design advertising and marketing collateral for BG Digital Group and its clients. She is also an accomplished photographer and assists our clients from time to time with professional…
Top Reasons to Use Whitespace in Your Marketing and Graphic
Whitespace is often intimidating to companies. A world where we have little time to get our customers’ attention can make us want to shout everything at them all at once. If you’re not careful, this can backfire on your brand and leave your target audience with the opposite taste of what you intended. Whether you…
Merry Marketing: Giving Back During the "Giving Season"
During the season that has come to focus around getting, it’s important to remember giving is just as significant. We think that your local community would appreciate this mantra as well; even if they need to be reminded of it! In today’s society, community involvement is not only valued, it is now viewed as your company’s public relations. This…