Advertising in the Digital Age: Social Commerce

Advertising in the Digital Age: Social Commerce

For many years now, social media has incorporated online shopping. Businesses see these social media sites as the perfect place for commerce. Social media provides a connection to customers, high conversion rates, and the possibility for instant purchases. Social...
Showcase Your Brand’s Personality Online

Showcase Your Brand’s Personality Online

Maintaining social media accounts for your business is relatively simple, but standing out and showing your brand’s personality online is a little more complicated. In this day and age, it is easy to get lost among the crowd. Maybe your office has unique décor...
Capitalize on Social Media with BG Digital Group

Capitalize on Social Media with BG Digital Group

What’s the best part of social media? It’s free. But that doesn’t mean money isn’t hidden behind the scenes. Today, there are social media experts that can take your business’ social media to the next level, giving your business the exposure that you never thought...
Your Campaign’s Key Ingredient

Your Campaign’s Key Ingredient

When creating a campaign, advertisers take many factors into consideration, but one key ingredient to a successful campaign is the consumer. A targeted campaign can result in the consumers indirectly marketing your campaign on an international scale. With the latest...
July Happenings

July Happenings

We’ve said it before and we’ll say it again: the digital space is constantly changing. A few months ago we wrote our March Happenings blog wrapping up industry news for the month and today we’re back with more! 1) #BringBackNashville After ABC announced that it had...