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Stop Making the 5 Most Common Marketing Mistakes
Do-it-yourself marketing is very common in planning today, and at times, it’s the perfect way to get your business’ marketing plan started at a low price. It’s important to consider at which point, however, that your business is beyond the point of DIY and more suited for a firm’s guidance. When setting up and tracking…
Content Marketing World Hits Cleveland This Week Showing Content Marketing
Content Marketing World, #CMWorld, is bringing over 2,500 marketers from over 50 countries to Cleveland, Ohio this week so content marketers can network and learn from the best. Industry leaders from Kraft, Facebook, SAP, Coca-Cola, Microsoft and many more are set to speak to attendees on the future of digital and content marketing. This is…
Destination Marketing Should Be Digital Focused for Optimal Results
n 2010, when Bellagurl began working with the Outer Banks Weddings Association, a non-profit organization comprised of nearly 300 wedding professionals, we were asked to help them become known as a top ranking spot for destination weddings in the United States. Bellagurl got right to work implementing a digital strategy that encompassed blogging, an award-winning social media campaign, and a new…
Cat Videos, ALS Ice Bucket Fails and Your Business Videos
Video campaigns promoted through social media are huge right now! We could completely spend all of our prime time viewing watching viral videos about crazy cats, laughing babies and ALS Ice Bucket Fails on Facebook. Now, that isn't the best use of our time and I do not recommend watching these videos while at work but many businesses are realizing the benefits of quick, product-driven web videos,…
Fight for Cape Lookout is Getting Digital Marketing Assistance From
As we embark on our close to summer, many will be heading out to the beach and Cape Lookout this holiday weekend. It's important that you know that new regulations from the National Park Service that may hinder your accessiblity at Cape Lookout in the future. Recently, Bellagurl was asked to help spread the word about these changes and…
3 Simple Rules to Keeping your Email Marketing Inbound
Some people may say that email marketing has lost its edge in comparison to other inbound marketing efforts. The truth is, this strategy will long outlive Facebook, Twitter, and Instagram because it’s a direct form of communication. In fact, according to the Direct Marketing Association, when email marketing is implemented properly it has an ROI of…
SEO: Getting the Most out of your Inbound Website
For quite a while now, we have been under the assumption that increasing search engine rankings is all about the customers. This is true but there is something else we should pay close attention to as well. Our audience also includes the search engines themselves. A great rule of thumb is to have a goal in mind…
NC Seafood Festival: SasSea’s Marketing Success
Bellagurl has freshened up SasSea’s look and she is already making a big splash. Her debut has reached over 44,000 Facebook users in just two weeks! After the success of our North Carolina Seafood Festival campaign last year, we are delighted to once again engage with the thousands of loyal fans again this year. Our efforts to surpass last year’s success of a 70% increase in new visits to…
Five Essentials you Need to Know about the Buyer’s Journey
A buyer’s journey is an active process that your persona moves through on their way to making a purchasing decision. It is comprised of three stages, the awareness stage, consideration, and the decision stage. Each stage is significant as to how you approach marketing and the content you develop. 70% of the purchasers decision is…
Inbound Marketing: A New Kind of Marketing
As a marketer we always center our attention around what matters to our customers, and what matters is customer delight. What if you could do this in a way that would convert your visitors into leads? Thanks to inbound marketing, you can! Inbound marketing is a method that allows you to attract, convert, close and delight…