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Voice Search in Digital Marketing
You may be seeing more individuals using voice search in daily tasks, but it has also increased in the marketing realm as well. Today, most searches are dominated by voice using digital assistants such as Siri and Alexa. ComScore even estimates that more than half of the searches performed will be done through voice search…
RIP Google Adwords
On July 24th, Google made some changes regarding the branding of their advertising platform in an attempt to simplify their advertising services. Previously, Google offered a service for businesses known as Google Adwords. Adwords allowed businesses to pay to place search engine results for their website on a search engine results page (SERP) and included…
4 Things To Know When Creating A Great E-Mail Campaign
For decades, email has been an easy and convenient way for people, businesses, and organizations to reach out and communicate. Today, the almost 3.8 billion email users access their emails not only on their computers, but with their mobile devices. Email is one of the top communication channels. Email campaigns allow businesses to communicate with…
2018 Summer Intern Carlee Boyd
Carlee Boyd Summer means interns at BG Digital Group and we are so excited to welcome Carlee Boyd to our team! Carlee was born and raised in Carteret County. She is currently attending UNC Wilmington and is majoring in Business Administration with a concentration in Marketing. In her spare time, she enjoys going to the…
Three Tips For Using Hashtags for Exposure
How often do you use hashtags? Not often enough? Too often? The hashtag is actually one of the most popular means of categorizing what you post on social media. Hashtags are what makes your social media posting available in a wide range to those who have an interest in your business. It makes you discoverable…
Top 3 Things To Make Your Call-to-Action Get Results
Do you utilize call-to-actions? If your answer is no, you might already be utilizing them without knowing it. A call-to-action is the part of your marketing and advertising that attempts to make your audience click an ad, follow a link to learn more about your business, or sell a product or service from your ads.…
Transform Your Marketing Plan with Video Marketing
Video marketing has become one of the greatest ways to generate an audience following, particularly on social media through video streaming services and commercial television. Video allows you to tell your business’ story in an engaging way. Video is easy to watch, enjoy, and share. As marketers, especially in social media, we are always following…
Best Practices For Using Print Advertising In Today’s Digital World
For years, print advertising was the darling of most advertising campaigns. Today, there has been a significant reduction in the use of print advertising because of the trackable opportunities in social media and online advertising. As a full-service marketing agency, we know the benefits of using great digital advertising and print advertising. Just because print…
Social Media Ad Success: Know The Important Details
Tracking your ad’s performance is one of the most important aspects of an ad campaign. Social media ad campaigns can seem to be very complicated with so many different numbers to examine and translate into success rates. Making the perfect ad can be more difficult than it seems, especially with so many different guidelines and…
Stop Making the 5 Most Common Marketing Mistakes
Do-it-yourself marketing is very common in planning today, and at times, it’s the perfect way to get your business’ marketing plan started at a low price. It’s important to consider at which point, however, that your business is beyond the point of DIY and more suited for a firm’s guidance. When setting up and tracking…