5 Tips For Planning Your Holiday Marketing Campaign on Social Media

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With the bulk of the year’s holidays inching closer, preparing your holiday marketing campaign in advance will ease the stress. Social media is such a large part of our daily lives, that it has even become a way for long-distance family members to connect during the holiday season. And with that influx of users on various platforms, it’s important to make your posts count! Incorporating posts that connect your business to your audience is key.

There are a few tips and tricks for maintaining a cohesive business page during the hustle and bustle of the holiday season. Let’s take a deeper look into each one.

Capitalize Based On Your Business

Your business is something you’ve invested deeply in and you should be proud of what you’ve built. Whether your business offers professional skincare treatments or you install quality flooring, the holiday season provides a segway for a personalized holiday campaign.

If you plan on utilizing multiple holidays in your campaign, try using different methods of posts to showcase each one. If you plan on utilizing one holiday for your campaign, you can use it as a “lead holiday”, meaning you’ve chosen one holiday you’ll showcase most while still creating posts for other holidays.

Capitalizing based on your business also translates to being aware of what your business provides and promoting it in relation to a certain holiday. For example, if you own a business that sells artificial Christmas trees, your “lead holiday” would be Christmas. And your holiday campaign could include posts with your trees decorated with Halloween ornaments.

Relate To Your Consumers

You’re human, and so is your audience. The holiday season can be one of the most stressful times of the year. Taking the time to relate to your consumers can make a world of a difference. If you’re a parent or have employees who are, share that you can relate to trying to find that must-have toy of the year. Sharing your favorite local shops in Morehead City where they can find unique gifts shows your support of the community.

Light-hearted posts and the holiday season go hand in hand, so don’t be afraid to bring personality to your posts. We have already discussed being aware of what your business provides, use that to show potential new customers how your product or service can alleviate their stress.

Promotions and Specials

Running a promotion or sale can be beneficial to both you and your consumers. For you, as a business owner, a promotion has the ability to generate new leads while advertising your services. For a consumer, they may be able to try a service or product when they previously couldn’t.

If your small business utilizes email marketing, creating an online sales flyer along with a promotion geared email can help boost awareness. For social media posts, create fun graphics on Canva and try a countdown to keep your followers updated.

Posting pictures, reels, and stories of the services or products included in your special while asking what your followers are most excited for can also boost engagement.

Community Involvement

The community of Morehead City, North Carolina is certainly something special. Our community loves to support small businesses whenever they can and as a small business in Morehead, you can do the same for them. The town has a wide array of holiday events that you can highlight or even participate in. The Gingerbread Festival hosted by the SECU Crystal Coast Hospice House at the Civic Center is a family fun event that businesses can participate in while supporting a great organization.

Participating in community events is also a way to gain exposure and allows the community to learn more about your business!


Participation on social media when it comes to the holiday season has no risks, so why not give it a go? You won’t receive a small plastic medal for your participation, but you do have the ability to generate new leads, attract new clientele, and support your community.

Preparing and planning now can allow you to make the best of your holiday campaign. If a comprehensive holiday marketing campaign isn’t in the works for your business this year, posts even just acknowledging upcoming holidays while showcasing your business is a great tool to utilize.

Implementing these tips can lead to social media growth, potential new customers, and higher engagement. The holiday season is a time to give, appreciate, and embrace the love of the ones we hold dear. BG Digital Group is thankful for the small businesses that make up the Morehead City community and we are proud to be able to provide our expertise. If you are looking for assistance in making the most of your social media through this holiday season, give us a call today!