Blog
Digital Marketing: Helpful Hints to Master a Thriving Blog
Blogging is one of the primary elements of a solid digital marketing strategy. It is a way to provide your consumers with the tools to make an informed purchasing decision. Although the success from blogging does not happen overnight, a company that blogs 15 times a month can generate 5 times more traffic to their website. Preparing…
Website Owners: WordPress and Drupal Virus Attack!
Warning to both WordPress and Drupal software users, update your software as soon as possible to decrease your vulnerability against a viral XML Quadratic Blowup Attack. This virus has the ability to take down a whole website or server. According to the World Wide Web Consortium latest statistics WordPress alone operates 23% of the web!…
3 Simple Rules to Keeping your Email Marketing Inbound
Some people may say that email marketing has lost its edge in comparison to other inbound marketing efforts. The truth is, this strategy will long outlive Facebook, Twitter, and Instagram because it’s a direct form of communication. In fact, according to the Direct Marketing Association, when email marketing is implemented properly it has an ROI of…
Social Media Marketing and Businesses: Are You Doing it Right?
By now, just about everyone has joined the social media world in some capacity. It has become an integral part of our culture and has forever changed the way in which businesses reach potential customers, convert them into buyers and ensure their overall delight and continued engagement. If you haven’t yet mastered one of the…
SEO: Getting the Most out of your Inbound Website
For quite a while now, we have been under the assumption that increasing search engine rankings is all about the customers. This is true but there is something else we should pay close attention to as well. Our audience also includes the search engines themselves. A great rule of thumb is to have a goal in mind…
How Social Media and Customer Service Work Hand in Hand
Taking advantage of the large social media and marketing community, our team took the opportunity to participate in a live webinar, Customer Service is the New Marketing: Turning Satisfaction into Sales, hosted by Social Media Today and their panel of esteemed speakers, Frank Eliason (@FrankEliason), Hansen Lieu (@HansenTweets) and Nick Ayres (@nickjayres). Bellagurl’s inbound marketing philosophy is…
What is a Buyer’s Persona and How Does it affect
A buyer's persona is your organization’s ideal customer. In order to customize your website content and have a successful marketing strategy, it’s important to know who your buyers are. Inbound marketing is centered around the customer: understanding what they want and creating content to fit their needs. So, who are your customers? What are their needs? How do you…
NC Seafood Festival: SasSea’s Marketing Success
Bellagurl has freshened up SasSea’s look and she is already making a big splash. Her debut has reached over 44,000 Facebook users in just two weeks! After the success of our North Carolina Seafood Festival campaign last year, we are delighted to once again engage with the thousands of loyal fans again this year. Our efforts to surpass last year’s success of a 70% increase in new visits to…
Five Essentials you Need to Know about the Buyer’s Journey
A buyer’s journey is an active process that your persona moves through on their way to making a purchasing decision. It is comprised of three stages, the awareness stage, consideration, and the decision stage. Each stage is significant as to how you approach marketing and the content you develop. 70% of the purchasers decision is…
Inbound Marketing: A New Kind of Marketing
As a marketer we always center our attention around what matters to our customers, and what matters is customer delight. What if you could do this in a way that would convert your visitors into leads? Thanks to inbound marketing, you can! Inbound marketing is a method that allows you to attract, convert, close and delight…
