9 Reasons Why You Need Event Marketing

Big Rock Blog

Big Rock BlogReady to get serious about social media marketing? Our experts combine public relations, excellent skills in communication, business sense, and marketing genius to amplify your event to new heights, reaching your goal audience and beyond. It’s more than a single person can handle. That’s why BG Digital Group has a strong team trained to deal with everything from live tweeting to crisis management. Here are 9 reasons why you need an event marketing team:

  1. Managing multiple platforms. Facebook, Twitter, Instagram, Google+, Snapchat, live web feeds – the possibilities are endless! Customers expect that a brand will have at least 3-4 actively updated social media platforms, according to research by Hootsuite. A team of people can easily juggle all of those platforms better than a single person.
  2. Year-round presence. For an event to be properly promoted, it isn’t enough to just provide live coverage. You should be promoting the occasion and keeping fans actively interested year-round so your audience doesn’t dwindle away.
  3. Consistent voice. A brand should have a personality, and your social media must reflect that with a consistent tone and professional voice.
  4. Ever-changing social media rules. Facebook, Twitter, and Instagram are constantly updating their post algorithms and contest rules. Our social media marketing experts continually update their knowledge of rules and regulations to make sure your page will never be penalized.
  5. Prompt response. Social media is an opportunity to build impressive customer service. During the Big Rock Blue Marlin Tournament, our event marketing team fielded over 600 tournament-related questions over the course of a 6-day tournament.Big Rock Facebook
  6. Crisis management. What used to be private complaints are now very public, thanks to social media. Public relations and marketing professionals are trained to handle crisis situations on public forums like social media in a swift, polite manner.
  7. Engaging with the fans. One of the greatest ways to increase social media followership is to consistently engage with your audience. An event marketing team can share content with the fans while also engaging with them and their responses. We also manage your event or business hashtag to see who is talking about the event all over the world.
  8. Spur-of-the-moment marketing ideas. With an event marketing team fully dedicated to engaging with fans, it leaves plenty of room for creativity. We constantly come up with new ideas to keep the audience talking about your event, like giveaways and contests.
    Big Rock giveaways
  9. Professional analytics. When all is said and done, how will you know your return on investment for keeping social media live and engaging? We provide complete analytics on engagement and how live-coverage of the event in combination with year-round event promotion truly makes a difference in sales.

Big Rock Facebook post

2015 has been the best year of Big Rock fishing yet! Thanks to all the Big Rockers who stuck with us during tournament week, whether you were right in front of the action or keeping up with weigh ins on Facebook, Twitter, and Instagram. If you’re looking for creative event marketing in NC or beyond, email BG Digital Group, formerly Bellagurl Marketing, at [email protected] or call our office at (252) 726-0169. Consult with our marketing professionals and learn why you need event marketing to propel your brand.

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