On the beautiful Crystal Coast, nothing generates more eyes on the Weather Channel than one thing – snow! Yes, our beach community is mostly known for serene weather and sandy beaches but for the locals, we love the excitement of seeing a few rare snow flurries. So much so that we get just as excited about snow as the kids do about getting a day off from school.
In the social media world, that excitement also translates to eyes on your business’ pages. Many of the visitors who love seeing you in the summertime still long to see you in the winter. They also like to view something different. Of course those beautiful sandy beach posts never get old when you are viewing it from your chilly cubicle in Boston, but most fans like variety and also like to know that everything is copacetic at their favorite vacation spot.
So the next time you’re thinking about posting a photo of a peaceful beach sunset, which is sure to get 100 likes, remember that posting exciting weather phenomena gets enagement too. You may even garner a few new visitors who are into more exciting, thrill-seeking lifestyle activities rather than those who love sitting on a quiet beach watching the waves roll in. After all, you never know who may retweet your post. It might just be the Weather Channel.
If your business needs excitement on your social media pages, call Bellagurl. We’re known to take events and help get them noticed, both locally and nationally. We make marketing that matters.
