Managing social media during a crisis can seem like a daunting task, but it doesn’t have to be! We are all navigating uncharted territory when it comes to handling social media during turmoil. Social media plays an important role during these times and we want to help you leverage your marketing to help others. During times of social unrest, we especially need other people, which is why it is important to be consistent in what you’re sharing. We want to help you create marketing that matters, so here are a few helpful tips on how to handle social media during a crisis.
Be Sensitive to What Others Are Experiencing
During a time of social unrest, it’s important to be sensitive to what others are going through. This is a great time to take a step back and think about what kind of message you want to send. For example, if you’re normally promoting your product, consider shifting your focus for a bit. You could try posting local resources, an uplifting message or something fun to lighten the mood. We are all in this together, navigating through uncharted territory!
Review Your Upcoming Scheduled Posts
Automated posts are a wonderful thing! However, no one wants to come off as insensitive or misleading during a time of social unrest. While scheduling posts is a great idea, it’s important to review these to make sure you are sensitive to what is going on. Take this time to pause and re-evaluate what kind of message you want to be sending to your audience.
Staying consisting and continuing to show up is a great way to strengthen relationships with your customers! When times are unsettling, you can continue to be a constant voice in your audiences’ lives. Be consistent, encourage, and speak truth to your audience who is listening. Remember that you are speaking to people, not just a screen! It’s important to acknowledge what others may be going through. If you connect with clients through a newsletter, this is a great way to continue reaching out!
All in all, handling social media in an unfamiliar situation can be unnerving. You want to do and say all the right things! Use this time to reflect, find new ways to connect with customers and add new marketing strategies. We’re all in this together!
BG Digital Group is a top, North Carolina social media agency here to create marketing that matters. Along with creating thoughtful, engaging content for your business, we can implement results-driven social media strategy to increase your online footprint and top of mind awareness. Schedule a call today so we can fuel your marketing getting your business on the road to success!