Email marketing can be tricky business. It isn’t as simple as stocking up as many contacts as you can and pushing out content regularly. Checking, monitoring, and updating your contact list can boost your engagement rate and make sure you aren’t wasting your time with contacts who will never convert to clients. Follow these tips, based on a report by Recognition London, to streamline your email marketing and get better results.
1. Make it personal.
Including the first name at the beginning of the subject line can increase opens by more than 10% (Inbox Group).
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2. Validate!
Check to see if your email marketing software has a validation feature to make sure your emails aren’t bouncing. After implementing email validation, some companies have reported a 20% increase in open rates (Email Solutions Blog).
3. Recognize important analytics.
Success shouldn’t be measured by your number of subscribers, but by their quality and engagement. Use your analytics to see which links people are clicking to open, and draw conclusions as to why those links worked better than others.
4. Give an easy out.
It’s better to have a small list of engaged contacts rather than a long list of readers who don’t care to open your emails. Give your contacts an easy out to unsubscribe, not just because it’s the right thing to do, but because it’s the law.
5. Segment your audience.
Not all your contacts are looking for the same content. 28% of marketers who segmented their emails lists experienced lower unsubscribe rates, and 24% experienced better deliverability and greater revenue. Tailor your content to your different buyer personas and watch your engagement soar.
6. Use social prospecting to grow your list.
Our free download will teach you everything you need to know to find your ideal audience on social media and draw them into your website, where you can seal the deal.
