How to Choose the Perfect Hashtags for Your Brand
How to Choose the Perfect Hashtags for Your Brand
We know what you're thinking. "Who doesn't know how to use hashtags anymore?" But trust us when we say, most business owners and social media managers aren't using hashtags to the best of their ability. When used correctly, hashtags can make your post easily discoverable for people who may be interested in just what you…
Social Media Marketing Versus Management: How to Build a Community
Everywhere you look, someone new has the recipe for your perfect marketing strategy, and everyone loves to throw the word “content” around. It’s all about creating great content, they say. That’s awfully vague, isn’t it? It’s almost like saying all you need to become an inventor is a totally original, useful idea. That’s great in…
What’s Your Reaction to Facebook’s ‘Reactions’?
Facebook users have been begging for a 'dislike' button since the dawn of their social media existence. Instead, we got something a little different, and it's up to you to decide: are the 'reactions' better than what we asked for? The reasoning behind this need: people want more subtle ways to express their feelings toward…
This Content Will Make You a Better Blogger
Are you in a blogging rut? For many small businesses, blogging is a must to keep new visitors finding your website through search engine optimization, but coming up with new, consistent content can be a struggle. To thrive in the blogging world, you need to understand the types of content that blog readers love, and that will keep…
6 Ways to Brand Your Instagram
Instagram can be tricky business. You just post up some pretty pictures and use trending hashtags and the likes will come, right? Not exactly. The most successful Instagram accounts are those that create a great brand personality, turning a business into a lifestyle. Here are six changes you can start making today to brand your…
Pumpkin Spice-Up Your Fall Fashion Marketing Campaign
September 23rd marks the first day of fall, and we're kicking off the season with retail marketing tips that will wow audiences looking for the latest in fall fashion. Boutique fashion is meant to be unique, practically selling itself, but how can you find loyal shoppers without practicing creative marketing? We've got four tips for creating a…
How to Write Blog Titles People Will Want to Click
Any time you open your Facebook Newsfeed, you’re bound to see an emotional headline that makes you want to learn more. Rest assured that when you’re pressed to click on an article titled, “You Won’t Believe What Happens to This Sweet Dog,” it’s not by accident, but by design. It’s a fact: emotional headlines get…
Is Starting a blog Worth It?
Why should you pay a copywriter to curate blog content for your business? Let's count the reasons. At BG Digital Group, we encourage all businesses to add blog writing into their social media plans, and here's why: You have frequently asked questions from your customers, right? A blog gives you the opportunity to have us…
How BG Digital Uses Facebook to Send Leads to Your
As it seems today, so many people are consumed by vanity numbers, like our follower count and likes on Facebook, but what about a much more important number: return on investment? With all the time put into crafting the perfect post for each of your social media platforms, you deserve to know how every minute…
9 Tips to Kickstart Your Pinterest Profile and Gain More
Meet Rebecca. A social media and blog guru, Rebecca recently joined the BG Digital Group team, bringing her fresh and creative ideas to the office. Taking on the challenge of helping to brand our business through social media and blogs, Rebecca has infused our posts with visually compelling graphics, engaging topics and of course, a sense of humor.…