How Video Marketing Can Increase Engagement
How Video Marketing Can Increase Engagement
According to a new report from Millward Brown, all around the globe, people are spending just as much time watching online videos as they spend watching TV. While it’s no secret that this is common behavior for millennials, the report found that Gen Xers are beginning to exhibit the same viewing habits. This means that…
How Storytelling On Social Media Can Give Your Retail Sales
Retailers are less concerned with the impact social media marketing campaigns has on sales and more focused on what their social media usage can do for their brand. Any retail company knows how important building (and maintaining) a brand is, and therefore, in a time where people are checking social media accounts 17 times per…
Using Social Media Marketing to Promote Beaufort Wine & Food
Beaufort Wine and Food Festival is a spectacular event that brings the Crystal Coast community together for a sensational weekend full of receptions, dinners, tastings, and other culinary events. BG Digital Group teamed up with Beaufort Wine and Food to ensure that the festival’s digital presence and marketing content captured the attention of the local…
Advertising In the Digital Age: Snapchat
Wish you could successfully advertise your business in a snap? Advertising is an essential piece of any business plan, and in the digital age, there are thousands of methods to advertise. This being said, in the last decade, social media has surged in popularity, bringing successful advertising straight to the client’s hands. Instagram, Twitter, and…
So What’s the Deal with Facebook Live
In a time with DVR availability and Netflix subscriptions on the rise, video streaming is far removed from real-time viewing, but one social network has chosen to go against the current and rethink viewing habits. Last summer, Facebook launched its Live feature, slowly introducing it with celebrity streams. More recently, though, Facebook has changed its…
March Happenings
Hello! I’m Callie and I’m excited to be working at BG Digital Group to help clients optimize social media platforms to better engage with their customers. Staying up to date on the changes in social media and digital marketing is crucial to a successful marketing strategy, and it’s important to me that I am always…
Why You Should Stop Freaking Out Over Instagram’s New Algorithm
Keep Calm & TURN YOUR NOTIFICATIONS ON! About two weeks ago, we shared a post over on our Facebook page fromAdWeek.com about the upcoming Instagram update. In case you missed it, Instagram announced they would be switching their beloved chronological order of posts to a Facebook-esque algorithm that is designed to show “posts you’d be…
Carrie’s Social Media Marketing Trends to Watch For in 2016
Welcome back! I'm Carrie, your social media manager from BG Digital Group, and I'm excited to announce that I can see into the future of social media for your business. There's no question about it - social media is steadily headed in the direction of hyper-personalization. Don't be discouraged. Your brand will survive the changes…
Rebecca’s Social Media Mistakes to Leave in 2015
Hello from my desk at BG Digital Group! My name is Rebecca and I'm taking over the BG Digital Group blog this week (don't forget to follow us on Facebook, Twitter, and Instagram). January is all about introducing you to our team, giving you an inside look at how we make marketing that matters. Let's start with me,…
7 Steps to Better Pinterest Marketing
Do you use Pinterest to gather ideas for holiday shopping, decorating, cooking, and more? You’re not the only one. Pinterest is a great social media search engine. It’s the perfect way to find branded content and creative ideas shared from businesses big and small from all over the world, and if you have a small business, it…