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5 Reasons Why You Need A Welcome Email Sequence
When someone completes a form on your website, do you have a welcome email sequence in place? If your answer is “no” or “I’ve meant to do that”, then keep reading because we are writing this blog for you. I’m going to explain why every business using email marketing should have a welcome email series…
5 Things for Better SEO With Examples
SEO or search engine optimization is necessary to be found on search engines like Google, Bing, Duck Duck Go and more. On-page SEO is the process of optimizing pages on your website for search engines for searches both locally and service related. It’s one of the foundational elements of an SEO campaign. On-page SEO affects…
Using Video to Connect With Your Customers
Every business wants to build trust with its customers and when people think of businesses doing videos they usually think of commercials for television or social media videos. Those are great ways to reach customers and share a brand message but what about smaller ways that also build trust. While many people think the written…
How To Successfully Offer Discounts In Your Business
Everybody loves a special discount. Just look at Black Friday or Cyber Monday! There is a reason viral videos exist of people trampling over one another to get to the discounted big-screen TV - they love a deal! When businesses run a sale or promotion, they can often expect a rush of new and existing…
How To Increase The Time Visitors Spend On Your Website
You’ve spent a lot of time and money on creating a website for your business but what if people get to your website but only spend just a few seconds on it without completing a lead form or contacting you? That’s a wasted opportunity to gain a new customer. When someone lands on your website…
5 Perfect Examples of Great 404 Pages
A custom 404 error page is more than just a fun image. It helps to explain to your visitors what happened and where they can go from there. They are designed to keep your visitor engaged so that they are encouraged to stay on your website, despite hitting a “dead end.” Many businesses use the…
Email Marketing: Choosing the Right Fit
Making its debut in 1978, email marketing strategy is definitely not a new concept, but it is once again on the rise. A part of the marketing trends set to regain momentum in 2022, the email marketing you see this year will look a little different than its previous days. Email marketing used to be…
24 Tips to Make the Most of Your Marketing
‘Tis the season of joy and surprises! And what brings more joy and surprises than an advent calendar? Finding and cherishing a new treasure each day is an idea we love here at BG Digital Group. But instead of trinkets or candies, we get excited for new marketing tools. We also have a true passion…
3 Tips to Creating Your 2022 Marketing Budget
3 Tips to Creating Your 2022 Marketing Budget If you run a small business, you know the new year means more than just personal goals. Your goals will extend into your business and how you see your business performing at this time next year. Depending on the items or services you offer, you’ll be looking…
2022 Digital Marketing Trends To Know
Along with all the treasures 2022 has in store, businesses and marketing agencies will see new marketing trends that will revolutionize our field. With technology and social media making advancements every day, it can become overwhelming to keep up. It can even be overwhelming trying to navigate which trends your business should take advantage of.…