RIP Google Adwords

RIP Google Adwords

On July 24th, Google made some changes regarding the branding of their advertising platform in an attempt to simplify their advertising services. Previously, Google offered a service for businesses known as Google Adwords. Adwords allowed businesses to pay to place...
Topic Clusters: The Next Big Thing in SEO

Topic Clusters: The Next Big Thing in SEO

Anyone who is familiar with search engine optimization knows that it is a constantly changing and evolving process. Previously, when we thought of SEO we thought about the importance of keywords. This is because in the past, people would simply search a fragmented...
How Businesses Can Utilize Instagram TV

How Businesses Can Utilize Instagram TV

Instagram has now reached 1 billion users and is the third largest social media platform behind Facebook and YouTube. Recently, CEO Kevin Systrom announced that the popular site would be releasing Instagram TV, a feature that can let users of the app create even more...
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