Jump On The Trend of Influencer Marketing

Jump On The Trend of Influencer Marketing

Think of the individuals you follow on social media and the last time they posted about a product. Did you find their post interesting? Maybe you even clicked to check out the product. People tend to trust what their friends and family have to say and this plays into...
Voice Search in Digital Marketing

Voice Search in Digital Marketing

You may be seeing more individuals using voice search in daily tasks, but it has also increased in the marketing realm as well. Today, most searches are dominated by voice using digital assistants such as Siri and Alexa. ComScore even estimates that more than half of...
RIP Google Adwords

RIP Google Adwords

On July 24th, Google made some changes regarding the branding of their advertising platform in an attempt to simplify their advertising services. Previously, Google offered a service for businesses known as Google Adwords. Adwords allowed businesses to pay to place...
Topic Clusters: The Next Big Thing in SEO

Topic Clusters: The Next Big Thing in SEO

Anyone who is familiar with search engine optimization knows that it is a constantly changing and evolving process. Previously, when we thought of SEO we thought about the importance of keywords. This is because in the past, people would simply search a fragmented...